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Platform Overview Platform Overview
High-precision data and advanced tooling in one place
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Maps & Data Maps & Data
Build high-quality maps using fresh location data
Maps & Data-
Map Data Map Data
Create fresh, accurate maps and layer global information
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Dynamic Map Content Dynamic Map Content
Explore industry-leading map content
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Maps for ADAS & HAD Maps for ADAS & HAD
Help vehicles see beyond sensors with location data sources
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Third-Party Data Third-Party Data
Discover location data from specialist providers
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Services Services
Browse our extensive range of services and APIs
Services-
Routing Routing
Make journey planning easier with our routing portfolio
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Geocoding & Search Geocoding & Search
Translate addresses into accurate geocoordinates
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Map Rendering Map Rendering
Highly customizable graphics and real-time map data
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Positioning Positioning
Pinpoint devices and assets locations with precision
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Tools Tools
Build solutions with our flexible developer tools and applications
Tools-
HERE Studio HERE Studio
Visualize, style and edit location data
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HERE Workspace HERE Workspace
Create location-centric products and services in one space
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HERE Marketplace HERE Marketplace
Source, buy, sell and trade location assets
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HERE SDK HERE SDK
Build advanced location-enabled applications
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HERE Live Sense SDK HERE Live Sense SDK
Enhance driver awareness by using AI
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HERE Anonymizer HERE Anonymizer
Maximize location data while supporting regulatory compliance
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Capabilities Capabilities
Everything you need for your location-related use case
Capabilities-
Visualize Data Visualize Data
Identify complex trends and patterns
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Generate Insights Generate Insights
Transform location data into compelling stories
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Build Applications Build Applications
Create feature-rich products designed for business
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Develop Services Develop Services
Produce tailored service experiences
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Make Maps Make Maps
Create and use custom digital maps
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By Market By MarketBy Market
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Automated Driving Automated Driving
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Connected Driving Connected Driving
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Fleet Management Fleet Management
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Supply Chain Supply Chain
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Urban Mobility Urban Mobility
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Infrastructure Planning Infrastructure Planning
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Public Safety Public Safety
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By Applications By ApplicationsBy Applications
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HERE Last Mile HERE Last Mile
Optimize your last mile deliveries
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HERE Asset Tracking HERE Asset Tracking
Track assets in real-time with our end-to-end solution
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HERE Navigation HERE Navigation
Use our off-the shelf navigation system
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HERE WeGo HERE WeGo
Enjoy your journey with our new navigation app
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Partners Partners
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Pricing Pricing
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Documentation Documentation
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Tutorials Tutorials
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Code Examples Code Examples
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Knowledge Base Knowledge Base
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Release Announcements Release Announcements
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About us About us
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Events Events
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News News
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Press Releases Press Releases
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Careers Careers
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Sustainability Sustainability
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Leadership Leadership
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Investors Investors
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HERE360 Blog HERE360 Blog
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Verve, the leading mobile platform for location-powered programmatic video and display marketing, and HERE Technologies, a global leader in mapping and location services, announced a partnership today that will amplify mobile display advertising performance and open up new digital out-of- home (OOH) and in-vehicle opportunities.
By combining Verve’s solutions harnessing the power of location-context mobile data with the location intelligence from HERE Technologies, the partnership is set to meet the demands of the growing digital OOH market. HERE enriches Verve’s Velocity platform with sophisticated location datasets—ranging from places data and building polygons to venue maps — that enable B2B customers to improve audience segmentation, optimize campaign measurement and ultimately serve consumers more relevant advertising by connecting with them at the times when and places where they visit, shop and share.
“At Verve, we are committed to serving mobile advertising content that brings value to consumers’ lives, whether for utility or entertainment,” said Tom Kenney, CEO of Verve. “HERE gives us a deeper understanding of location context to enhance our data science practices, which extends our mobile platform capabilities and enables our customers to provide more meaningful ad experiences to consumers in the environments in which they interact.”
The abundance of mobile and connected devices provide data that create more opportunities than ever before to understand consumers’ motivations and habits, giving advertisers the ability to deliver more personalized, targeted and relevant consumer experiences. Mobile video and display ads allow advertisers to display ads at target areas in the market, strengthening the reach and effectiveness of digital OOH campaigns.
According to an October 2018 case study by the Interactive Advertising Bureau, spending on digital OOH advertising in the U.S. in 2018 was expected to reach a record high of $7.4 billion. The second quarter of last year was the strongest in four years, propelled by a 15 percent jump in digital OOH.
Given the expertise HERE brings from the automotive industry and Verve’s proficiency in Movement Science™, the alliance also unlocks the potential to expand digital OOH advertising to a vehicle’s infotainment system.
“Verve and HERE align on mission to create advertising experiences that resonate with consumers through the power of location in a responsible, transparent way,” said Hervé Utheza, Head of Media, Advertising & Telco at HERE. “We are excited to embark on this journey together to improve digital OOH on mobile devices and in the new arena of in-vehicle advertising by embedding mobile signals in a refined and precise geometry of the world.”
About HERE Technologies
HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com and www.here.com
About Verve™
Verve is a pioneer in the art and science of mobile marketing and we help brands — big and small —connect successfully with consumers in the digital and physical worlds. Verve Velocity™, the dominant mobile platform for programmatic video and display marketing, combines proprietary location intelligence, patented technology, premium inventory, and analytics capabilities to empower marketers to identify, reach, and engage with consumers, driving them to site and store. Headquartered in New York City, Verve has offices in San Diego, Washington, D.C., Chicago, Detroit and Los Angeles. Follow us on Twitter: twitter.com/vervemobile.