The HERE Technologies Privacy Charter

For HERE, privacy is more than just a regulatory obligation, it’s a design choice and a strategic commitment. We are committed to protecting your privacy through responsible data practices, engineering excellence, and transparency.

You are in control

We believe you should have control over your personal information. That is why we take a privacy-first approach across all of our products and services. Our guiding principle is not to collect personal data unless it is strictly required and we never sell it.. Our services are designed to deliver functionality based on high-value insights without relying on personal information.

We apply data minimization and anonymization by design

We are committed to collecting only data that is absolutely necessary, and to minimizing risk wherever possible. When working with location data, we apply advanced anonymization techniques tailored to the unique characteristics of mobility patterns and map context to ensure privacy protection while maintaining the utility of the data. Location data presents unique challenges. Protecting it requires deep expertise in how people and vehicles move through the world. With decades of experience in mapping and mobility, HERE is uniquely equipped to preserve location privacy while maintaining data utility. That’s what sets HERE apart.

We also recognize that anonymization isn’t just a checkbox or a best-effort exercise. We’ve developed a scientifically grounded framework published in Nature Scientific Reports, that translates privacy regulations into quantifiable metrics. This gives customers regulatory-grade assurance that their anonymized data meets strong privacy expectations without losing its value.

We embed privacy across the entire product and data lifecycle

Privacy at HERE is not achieved through policy alone. It is systematically embedded into every phase of product development and each stage of the data lifecycle. We proactively apply privacy principles across all of our operations from data acquisition and processing, to service delivery. Our systems include safeguards that automatically detect and prevent the use of personal or sensitive data where it doesn’t belong.

We build trust through transparency and governance

HERE’s privacy practices are certified under the world’s most rigorous frameworks, including ISO/IEC 27701 (Privacy Information Management Systems) and ISO/IEC 42001 (AI Management Systems). We also operate under a unified compliance framework that reflects the strictest global regulations, including GDPR, CCPA, LGPD, and PIPL.

Our commitment is simple: We build technology that respects privacy because trust is not just a promise, it is embedded in everything we do.