Artificial intelligence (AI) powers HERE’s mission to build the world’s most advanced digital map and location technology. We use AI to automate map creation, enhance location intelligence, and make journeys more intuitive, efficient, and enjoyable. But for us, AI has always been more than just a technological capability, it has been a responsibility.
HERE’s AI journey began long before AI became a buzzword. In 2021, HERE introduced its dedicated code of ethics for AI that defined the core principles of trustworthy AI. This code has guided our work for years and remains the foundation of our approach to AI today.
This charter strengthens our foundation by ensuring that, through our AI Management System and ISO/IEC 42001 certification, these values are embedded in every AI solution we deliver.
At HERE, we believe innovation without responsibility is not progress. Since publishing our code of ethics for trustworthy AI in 2021, we have embedded safety, fairness, transparency and accountability in every AI system we build and use. This commitment is realized through our AI Management System (AIMS), independent oversight, and ISO/IEC 42001 certification, ensuring trust is designed in from the start and sustained throughout the lifecycle of our products.
At HERE, we are leveraging AI to transform how people move and how businesses integrate location data into their products and operations. Behind the scenes, it automates processes and enriches our map content to ensure accuracy, freshness, and detail. Beyond that we apply AI to powers intuitive, context-aware interfaces that make journeys smarter, more personal, and easier to plan, thereby redefining how users experience navigation. We extend these experiences beyond static routes, using AI to deliver dynamic, context-aware suggestions that adapt to individual’s preferences and schedules. While our technology makes planning effortless, people remain in control at every step. At the same time, we make our rich location data more accessible and actionable, enabling customers and developers to seamlessly integrate it into their own AI-powered applications.
Embedding responsibility throughout the AI lifecycle is what makes our technology reliable for you. We assess risks early, validate data quality, and monitor systems continuously to ensure that every AI feature you use is fair, transparent, and secure. For our users, this means confidence that recommendations are accurate, unbiased, and respectful of personal choices. For HERE, it means building trust, reducing risk, and delivering innovation.
We hold ourselves to the highest standards of AI governance and ethics. As the first digital mapping and location technology company to achieve ISO/IEC 42001 certification, we have proven that trust is measurable and independently validated. Our cross-functional governance framework spans executive leadership, Responsible AI Officer, and a dedicated review board, ensuring every AI system we build is safe, fair, transparent, and accountable. With clear documentation, audit trails, and incident response processes, we embed responsibility into every stage of development and deployment. By aligning with global best practices while being pioneers in our industry, we ensure HERE remains the trusted leader in responsible, enterprise-grade AI.
HERE has always been a privacy-first company, a deliberate strategic choice that continues to guide how we build our AI. Anchored in the HERE Privacy Charter and strong data governance, we collect and use data only for clear, specific purposes, limiting processing to what is strictly necessary . We ensure accuracy and lineage to uphold fairness safety and auditability, while embedding security at every layer, from encryption and access controls to continuous monitoring and vulnerability management, so our customers can trust their data is protected at all times.
Responsible AI is a shared journey. We actively engage with users, customers, and partners through product interfaces, support channels, and developer communities to gather meaningful feedback. This input drives continuously improvement across our AI systems and practices. As technology and regulations evolve, so do our training programs, governance frameworks and this charter, supported by regular internal reviews and audits. Where appropriate, we share updates on our responsible AI practices to foster transparency, build trust, and keep our stakeholders informed and involved.
