-
-
Platform Overview Platform Overview
High-precision data and advanced tooling in one place
-
Maps & Data Maps & Data
Build high-quality maps using fresh location data
Maps & Data-
Map Data Map Data
Create fresh, accurate maps and layer global information
-
Dynamic Map Content Dynamic Map Content
Explore industry-leading map content
-
Maps for ADAS & HAD Maps for ADAS & HAD
Help vehicles see beyond sensors with location data sources
-
-
Services Services
Browse our extensive range of services and APIs
Services-
Routing Routing
Make journey planning easier with our routing portfolio
-
Geocoding & Search Geocoding & Search
Translate addresses into accurate geocoordinates
-
Map Rendering Map Rendering
Highly customizable graphics and real-time map data
-
Positioning Positioning
Pinpoint devices and assets locations with precision
-
-
Tools Tools
Build solutions with our flexible developer tools and applications
Tools-
HERE Studio HERE Studio
Visualize, style and edit location data
-
HERE Workspace HERE Workspace
Create location-centric products and services in one space
-
HERE Marketplace HERE Marketplace
Source, buy, sell and trade location assets
-
HERE SDK HERE SDK
Build advanced location-enabled applications
-
HERE Live Sense SDK HERE Live Sense SDK
Enhance driver awareness by using AI
-
HERE Anonymizer HERE Anonymizer
Maximize location data while supporting regulatory compliance
-
-
Capabilities Capabilities
Everything you need for your location-related use case
Capabilities-
Visualize Data Visualize Data
Identify complex trends and patterns
-
Generate Insights Generate Insights
Transform location data into compelling stories
-
Build Applications Build Applications
Create feature-rich products designed for business
-
Develop Services Develop Services
Produce tailored service experiences
-
Make Maps Make Maps
Create and use custom digital maps
-
-
-
-
By Market By MarketBy Market
-
Automated Driving Automated Driving
-
Connected Driving Connected Driving
-
Fleet Management Fleet Management
-
Supply Chain Supply Chain
-
Urban Mobility Urban Mobility
-
Infrastructure Planning Infrastructure Planning
-
Public Safety Public Safety
-
-
By Applications By ApplicationsBy Applications
-
HERE Last Mile HERE Last Mile
Optimize your last mile deliveries
-
HERE Asset Tracking HERE Asset Tracking
Track assets in real-time with our end-to-end solution
-
HERE Navigation HERE Navigation
Use our off-the shelf navigation system
-
HERE WeGo HERE WeGo
Enjoy your journey with our new navigation app
-
-
-
-
Partner with HERE Partner with HERE
-
Partner Network Partner Network
-
-
Pricing Pricing
-
-
Documentation Documentation
-
Tutorials Tutorials
-
Code Examples Code Examples
-
Knowledge Base Knowledge Base
-
Developer Blog Developer Blog
-
-
-
About us About us
-
Events Events
-
News News
-
Press Releases Press Releases
-
Careers Careers
-
Sustainability Sustainability
-
Leadership Leadership
-
Investors Investors
-
HERE360 Blog HERE360 Blog
-
Location Trends Report: Envisioning a more connected world in 2019

Every year, our Trend and Innovation Research Team takes an in-depth look at the changes we will soon experience in the ways we live, travel and work.
Our annual study analyzes what exactly these changes mean for society, and determines how location intelligence will make a difference to life around the planet. This year, we’ve identified five macro-level developments that will redefine the way our world is connected.
1 - From “smart” to “ideal” cities
Recent years have witnessed the birth of so-called “smart cities,” where governments and businesses collect and redistribute data in a bid to make cities more efficient and optimize their services. The goal is to make urban environments cleaner, greener, safer, more mobile, and overall better places to live.
Cities are now entering the next stage of this process, which we term “ideating cities.” Beyond greater capabilities and efficiency, smart city technologies have the potential to greatly improve quality of life for city inhabitants. Citizens now have the opportunity to envision how they want to live and what they want their cities to be like in the future. Smart city leaders such as Helsinki are already taking steps in this direction, by using co-creation techniques to develop intelligent mobility solutions that better take into consideration citizen desires.
2 - Reinventing infrastructure
As traditional modes and models of transport continue to decline, existing infrastructure has no choice but to adapt and innovate in order to serve more technologically advanced (and demanding) replacements. This new “physical internet” will provide a holistic and connected end-to-end ecosystem, capable of renewing, rebuilding and reimagining how a city moves and functions.
While transitioning to a new model, both old and new infrastructure must co-exist. The differing priorities of these models may temporarily lead to competing and more polluting systems. Governments must work together with the private sector to deploy an adaptable and flexible infrastructure, which is needed to support future forms of living and moving.
3 - Cooperation powers automation
In recent years, IoT-driven automation has been in the inception phase, requiring new data standards, communication frameworks and advanced network solutions. Now the business is moving towards solving use cases through cross-industry collaboration and strategic partnerships.
Future autonomy requires us to reach data globalization through data standardization, and open yet trusted communication. Openness to collaboration, integration, interoperability, and exploring opportunities across all industries and sectors are crucial prerequisites for an autonomous world. The goal is to create an open, connected world across geographical and political borders.
4 - The next economic model
As citizens become ever more aware of the power of their data, they will be increasingly reluctant to part with it unless the benefits of that transaction are clear and without risk. This awareness, however, may also create personal opportunity: services such as Datawallet helps consumers gain control of their data, and allows them to capitalize on its value.
The growing data economy is at present dominated by B2B models. In exchange for highly personalized services, consumers are effectively treated as data providers. In spite of this, they often have little visibility or control over how their data is collected and used. This paradigm will need rethinking. Increasing awareness among consumers of the value of their data may create new business opportunities, with consumers themselves becoming business partners.
5 - Aspirations of a global society
To help technology deliver a more positive future, we need to embrace a common and global ethics framework applicable to both data collection (by enforcing privacy regulations and anonymization) and training-data choices. Increasing awareness of potential risks should also mean placing greater emphasis on developing solutions that are ethically and morally sound.
The debate continues as to what exactly constitutes “ethical and responsible” artificial intelligence development. There will be no simple answer to this question, which will vary significantly across different cultures and countries. The question therefore remains: how can we make technology a unifying force for good that bridges divided societies and nationalities to ultimately unify humanity?
To read our in-depth 2019 Location Trends Report, download a copy here.
Have your say
Sign up for our newsletter
Why sign up:
- Latest offers and discounts
- Tailored content delivered weekly
- Exclusive events
- One click to unsubscribe