-
-
Platform Overview Platform Overview
High-precision data and advanced tooling in one place
-
Maps & Data Maps & Data
Build high-quality maps using fresh location data
Maps & Data-
Map Data Map Data
Create fresh, accurate maps and layer global information
-
Dynamic Map Content Dynamic Map Content
Explore industry-leading map content
-
Maps for ADAS & HAD Maps for ADAS & HAD
Help vehicles see beyond sensors with location data sources
-
-
Services Services
Browse our extensive range of services and APIs
Services-
Routing Routing
Make journey planning easier with our routing portfolio
-
Geocoding & Search Geocoding & Search
Translate addresses into accurate geocoordinates
-
Map Rendering Map Rendering
Highly customizable graphics and real-time map data
-
Positioning Positioning
Pinpoint devices and assets locations with precision
-
-
Tools Tools
Build solutions with our flexible developer tools and applications
Tools-
HERE Studio HERE Studio
Visualize, style and edit location data
-
HERE Workspace HERE Workspace
Create location-centric products and services in one space
-
HERE Marketplace HERE Marketplace
Source, buy, sell and trade location assets
-
HERE SDK HERE SDK
Build advanced location-enabled applications
-
HERE Live Sense SDK HERE Live Sense SDK
Enhance driver awareness by using AI
-
HERE Anonymizer HERE Anonymizer
Maximize location data while supporting regulatory compliance
-
-
Capabilities Capabilities
Everything you need for your location-related use case
Capabilities-
Visualize Data Visualize Data
Identify complex trends and patterns
-
Generate Insights Generate Insights
Transform location data into compelling stories
-
Build Applications Build Applications
Create feature-rich products designed for business
-
Develop Services Develop Services
Produce tailored service experiences
-
Make Maps Make Maps
Create and use custom digital maps
-
-
-
-
By Market By MarketBy Market
-
Automated Driving Automated Driving
-
Connected Driving Connected Driving
-
Fleet Management Fleet Management
-
Supply Chain Supply Chain
-
Urban Mobility Urban Mobility
-
Infrastructure Planning Infrastructure Planning
-
Public Safety Public Safety
-
-
By Applications By ApplicationsBy Applications
-
HERE Last Mile HERE Last Mile
Optimize your last mile deliveries
-
HERE Asset Tracking HERE Asset Tracking
Track assets in real-time with our end-to-end solution
-
HERE Navigation HERE Navigation
Use our off-the shelf navigation system
-
HERE WeGo HERE WeGo
Enjoy your journey with our new navigation app
-
-
-
-
Partner with HERE Partner with HERE
-
Partner Network Partner Network
-
-
Pricing Pricing
-
-
Documentation Documentation
-
Tutorials Tutorials
-
Code Examples Code Examples
-
Knowledge Base Knowledge Base
-
Developer Blog Developer Blog
-
-
-
About us About us
-
Events Events
-
News News
-
Press Releases Press Releases
-
Careers Careers
-
Sustainability Sustainability
-
Leadership Leadership
-
Investors Investors
-
HERE360 Blog HERE360 Blog
-
These 5 automated technologies provide more headaches than help

When Elon Musk famously said in 2017 that “robots will be able to do everything better than us,” he conveniently neglected to propose a timeframe for that future.
Because while automated and autonomous systems have become a common sight in 2019, they don’t all do their jobs better than people could. In fact, many of them perform worse than human staff, and manage to find ways to make more work for the people around them.
“Please place on flat surface”
The robotic vacuum is capable of cleaning your home and charging itself without human intervention. The utopia is finally here… as long as your home doesn’t have multiple surfaces, raised surfaces, cords on the ground, or corners where the walls meet the floor.
That’s not to say the robotic vacuum doesn’t have its fanbase, having hit global sales of 29 million in 2017. But the restrictions require owners to pitch in every time the little machine can’t get the job done right, and carry the device back to its dock whenever its gets “lost” and runs out of charge. To truly achieve the Jetsons-esque dream, autonomous cleaners will need to be capable of fulfilling their purpose without requiring humans to vacuum-proof the home.
“Unexpected item in the bagging area”
It’s an experience that’s all too familiar to anyone who has used self-checkout at the supermarket: being told that the item you just scanned doesn’t belong in your shopping bag. Or there’s the reverse, where you place the item in your bag but the machine doesn’t believe you did it. Whatever the case, it’s clear that the self-checkout has some serious trust issues.
Though these errors require store staff to step in and fix the issues, companies have reason to embrace self-checkout beyond cost reduction. Many retailers believe having the customer actively involved in the purchase process makes it feel faster, and a McDonald’s study found that patrons spend more when they’re not being rushed. Some grocery stores are taking a different approach, however, removing the checkout altogether.
“Your call is important to us”
Whereas the self-checkout machine intentionally offloads labor to the customer, interactive voice response (IVR) is designed to make calls easier for customers. The results suggest otherwise.
IVR, which most people will know as the automated phone system that asks callers to navigate menus using voice and keypad inputs, is almost universally loathed. A 2016 survey found that 90 percent of respondents would rather deal with a human on the phone. And while IVR usually exists to direct callers to the right person to solve their problems, 69 percent say the automated service makes it more difficult for them to explain why they’re calling.
“ETA_PESSIMISTIC”
The June Oven promises to make cooking far simpler. It’s a toaster, a broiler, a slow cooker, and more, all in one unit. It uses image recognition to work out what food you’ve put on the tray and how to cook it, and it allows you to follow the progress via a live video stream or with slick charts through (you guessed it) an app. It’s a boon for those who can’t or don’t have time to cook… when it works properly.
But this isn’t to poke fun at a single product. Rather, the device is among a breed that seeks to replace existing technology through over-engineering. Most kitchen appliances can be controlled with one button or dial, yet the June Oven is so jam-packed with options that cooking anything requires a multitude of taps on a phone.
“Could you repeat your request?”
A Japanese hotel made headlines a few years back when it hired a fleet of robotic staff. Now that same hotel is making headlines for firing them.
Henn na Hotel was recently forced to lay off its automated employees because their labor-reducing functions were creating more labor for the human employees. The assistant bots had a tough time answering simple tourist questions, the luggage bots were incapable of reaching most rooms, and the receptionist bots couldn’t fulfill administrative tasks without help. It seems not even robots’ jobs are safe.
Have your say
Sign up for our newsletter
Why sign up:
- Latest offers and discounts
- Tailored content delivered weekly
- Exclusive events
- One click to unsubscribe