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Up-to-the-minute insights

Traffic issues have a significant impact on our lives. Incidents and congestion on highways and roads can add uncertainty to travel times, imposing significant costs on business operations and commuters.

Our traffic technologies have been rigorously engineered to provide highly accurate, timesaving traffic information that benefits a variety of industries.

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Key differentiators

Precision and intelligence combined

Busy highway intersection, with graphical overlay showing traffic information

Highly accurate and real-time

We collect billions of GPS data points every day and leverage over 100 different incident sources to provide a robust foundation for our traffic services – including vehicle sensor data, smartphones, PNDs, road sensors and connected cars. In addition, our traffic experts monitor incidents as they happen, 24 hours a day, seven days a week.

Busy highway, with graphical overlay showing traffic information

Intelligently integrated

We embed real-time traffic information into our intelligent routing algorithms, allowing users to predict current road conditions and get precise ETA’s. In addition, historical data informs on previous traffic conditions to help with pre-trip planning. 

Comprehensive coverage

Rely on accurate, fresh traffic insights. The Traffic component of HERE Location Services is comprehensive, with services offered across 100% of the roads in the 63 markets we serve. It’s built on our highly accurate map and enhanced by more than 100 incident sources – sophisticated vehicle sensors, national and regional traffic information hubs, road works data providers and our own traffic operations center.

Get started with Traffic

With detailed insights, highly accurate and fresh traffic data, plus real-time and historic data integration, customers can arrive safely and efficiently.

Product applications

Trucks at warehouse
Industry
Transportation & Logistics

Supporting businesses on the move

Technical information

Under the hood

Understanding traffic is an important part of mapping, as it helps make journeys safer and more efficient. HERE provides real-time traffic information that is refreshed in one-minute intervals, so that drivers especially concerned with ETAs can be kept fully informed and act accordingly.

Traffic information is color-coded and placed directly on the map. It also includes historical traffic information, showing how traffic usually flows at a particular point on a given day, and incident information, which provides context around a type of incident, when it started, and when it is expected to end. It all comes together to help drivers plan the best route to their final destination.

How Traffic works

plan a journey

Plan a journey

A user provides the starting point and final destination. A route is then created, and traffic is considered for further analysis and to provide an accurate ETA.

check traffic

Check traffic

Based on the desired departure time and day several traffic options are considered. HERE Real-Time Traffic provides traffic insights for journeys that start right away, historical traffic information helps predict usual flow for accurate pre-trip planning.

reroute and get ETAs

Reroute and get ETAs

Regardless of the traffic option chosen, HERE intelligently uses that information to provide more accurate ETAs or other route alternatives that avoid congestion zones.

Resources

Dig deeper

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Accessing the world’s most comprehensive source of traffic information.

Ovum Location Platform Index 2019

The relative strengths and weaknesses of each vendor, including data, enablers and features, and why HERE cements its position as the location industry leader.

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Developer tools

Provide traffic flow and incident information. Plus request traffic map tiles that visualize available data.

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