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Platform Overview Platform Overview
High-precision data and advanced tooling in one place
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Maps & Data Maps & Data
Build high-quality maps using fresh location data
Maps & Data-
Map Data Map Data
Create fresh, accurate maps and layer global information
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Dynamic Map Content Dynamic Map Content
Explore industry-leading map content
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Maps for ADAS & HAD Maps for ADAS & HAD
Help vehicles see beyond sensors with location data sources
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Third-Party Data Third-Party Data
Discover location data from specialist providers
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Services Services
Browse our extensive range of services and APIs
Services-
Routing Routing
Make journey planning easier with our routing portfolio
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Geocoding & Search Geocoding & Search
Translate addresses into accurate geocoordinates
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Map Rendering Map Rendering
Highly customizable graphics and real-time map data
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Positioning Positioning
Pinpoint devices and assets locations with precision
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Tools Tools
Build solutions with our flexible developer tools and applications
Tools-
HERE Studio HERE Studio
Visualize, style and edit location data
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HERE Workspace HERE Workspace
Create location-centric products and services in one space
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HERE Marketplace HERE Marketplace
Source, buy, sell and trade location assets
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HERE SDK HERE SDK
Build advanced location-enabled applications
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HERE Live Sense SDK HERE Live Sense SDK
Enhance driver awareness by using AI
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HERE Anonymizer HERE Anonymizer
Maximize location data while supporting regulatory compliance
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Capabilities Capabilities
Everything you need for your location-related use case
Capabilities-
Visualize Data Visualize Data
Identify complex trends and patterns
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Generate Insights Generate Insights
Transform location data into compelling stories
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Build Applications Build Applications
Create feature-rich products designed for business
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Develop Services Develop Services
Produce tailored service experiences
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Make Maps Make Maps
Create and use custom digital maps
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By Market By MarketBy Market
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Automated Driving Automated Driving
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Connected Driving Connected Driving
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Fleet Management Fleet Management
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Supply Chain Supply Chain
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Urban Mobility Urban Mobility
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Infrastructure Planning Infrastructure Planning
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Public Safety Public Safety
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By Applications By ApplicationsBy Applications
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HERE Last Mile HERE Last Mile
Optimize your last mile deliveries
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HERE Asset Tracking HERE Asset Tracking
Track assets in real-time with our end-to-end solution
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HERE Navigation HERE Navigation
Use our off-the shelf navigation system
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HERE WeGo HERE WeGo
Enjoy your journey with our new navigation app
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Partners Partners
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Pricing Pricing
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Documentation Documentation
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Tutorials Tutorials
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Code Examples Code Examples
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Knowledge Base Knowledge Base
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Release Announcements Release Announcements
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About us About us
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Events Events
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News News
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Press Releases Press Releases
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Careers Careers
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Sustainability Sustainability
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Leadership Leadership
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Investors Investors
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HERE360 Blog HERE360 Blog
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Berkeley, CA – adsquare, the neutral mobile data exchange for advertisers and media buyers, is enhancing its platform with high quality location data from HERE Technologies as part of a new agreement between the two companies.
adsquare will draw on HERE Places Extract, HERE’s global database of places, to better understand consumers’ real-world behavior and support contextually relevant and effective advertising for its customers. HERE continuously updates its places data by drawing on thousands of different sources, including from social media partners, and by applying machine learning to identify true locations and remove irrelevant or duplicated information. Today, HERE Places Extract covers 70 million places, each accurately geocoded to the map.
adsquare serves as a marketplace enabling advertising agencies and their buying partners to make better audience segmentation and inventory bidding decisions. Its real-time platform supports buying decisions in a scalable, secure and privacy-friendly way. With a fast-growing business in 11 European markets, the company recently expanded into the United States.
“We are excited about our partnership with HERE, because it enables us to expand our dataset footprint to cover the whole globe,” said Tom Laband, CEO and Co-Founder of adsquare. “HERE is one of the leading location companies and enables us to offer advertisers and their agencies an incomparable level of precision and accuracy for hyperlocal campaigns.”
“We are delighted to work with adsquare and to enable access to our fast-expanding index of places data,” said Bruno Bourguet, SVP Sales & Business Development at HERE. “This is a novel way to exploit the HERE places data through a robust segmentation and bidding platform.”
The adsquare platform is used by customers such as Oath / AOL Platforms. Adsquare has also been integrated with leading DSPs such as TheTradeDesk, AppNexus and Google’s DBM.
Media Enquiries
HERE media relations
https://www.here.com/en/company/newsroom/media-and-industry-analyst-contacts
press@here.com
About HERE Technologies
HERE Technologies, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com and www.here.com
About adsquare
adsquare is the neutral mobile data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly way. The platform has been built mobile-first, operates in real-time and enables advertisers to leverage data for panoramic audience targeting and precise moment marketing. Programmatic buyers can take control via the self-service Audience Management Platform which gives them full transparency in buying data, creating audiences and activating them for their DSP of choice. adsquare offers a broad portfolio of data from mobile, online and offline sources including data partners such as Acxiom and Mastercard. In addition, advertisers can discover the marketplace for private deals with first-party data owners including app developers, publishers and other companies. adsquare works compliant with strict European privacy laws and has been awarded the ePrivacyseal for best practice data handling. For more information visit http://www.adsquare.com, follow @adsquarecom or contact info@adsquare.com