Geolocation has changed the way retailers interact with customers. Retailers can now guide customers to stores to shop and make purchases – without them having to wait in line.
In addition, location plays a key role in mobile payment as it immediately confirms the whereabouts of the customer and their proximity to the retailer.
HERE offers highly accurate positioning that support retailers in identifying exactly where mobile users are, and what they’re near. Retailers can create geofences to target customers based on location, offer valuable promotions, and craft personalized shopping experiences. Customers can pay quickly from their devices and take advantage of express pick-up locations to get purchases faster.
Moving with mobile
Drive loyalty with special offers and incentives to customers making mobile payments, including express checkout.
Notify customers when they’re in the vicinity of a retailer and drive sales, through special promotions for mobile payments and loyalty programs.
Secure payment and fraud detection
Ensure secure payment based on the proximity of the device, and verify all purchases as legitimate.
Ovum Location Platform Index 2019
The relative strengths and weaknesses of each location vendor including data, enablers and features, and why HERE cements its position as the location industry leader.
Products related to mobile payments
Accurately track people, devices and things with or without GPS
Cash in with HERE
Discover how to build location-enabled services that enhance the buying experience.