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Shopkeeper accepting mobile payment

Mobile Payments

Bring more to customers on the move

Introduction

Evolution through mobile payments

Geolocation has changed the way retailers interact with customers. Retailers can now guide customers to stores to shop and make purchases – without them having to wait in line.

In addition, location plays a key role in mobile payment as it immediately confirms the whereabouts of the customer and their proximity to the retailer. 

HERE offers highly accurate positioning that support retailers in identifying exactly where mobile users are, and what they’re near. Retailers can create geofences to target customers based on location, offer valuable promotions, and craft personalized shopping experiences. Customers can pay quickly from their devices and take advantage of express pick-up locations to get purchases faster. 
 

Key differentiators

Moving with mobile
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Increased loyalty

Drive loyalty with special offers and incentives to customers making mobile payments, including express checkout.

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Increased traffic

Notify customers when they’re in the vicinity of a retailer and drive sales, through special promotions for mobile payments and loyalty programs.

woman paying for a bike with mobile payment

Secure payment and fraud detection

Ensure secure payment based on the proximity of the device, and verify all purcahses as legitimate.

person on phone

Partners in success

Mastercard and HERE will jointly explore how to deliver more connected experiences for people on the move.

We aim to harness our respective digital payment and mapping technologies to take friction out of our increasingly mobile world. By combining our expertise and reach, we have the opportunity to advance connected commerce in an innovative, informed, and secure way.

Related resources

Tech documentation

Provides positioning estimates based on global Wi-Fi and Cell coverage.

Related products

Products related to mobile payments

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Tracking & Positioning

HERE Positioning

Accurately track people, devices and things with or without GPS

Cash in with HERE

Discover how to build location-enabled services that enhance the buying experience.