-
-
Platform Overview Platform Overview
High-precision data and advanced tooling in one place
-
Maps & Data Maps & Data
Build high-quality maps using fresh location data
Maps & Data-
Map Data Map Data
Create fresh, accurate maps and layer global information
-
Dynamic Map Content Dynamic Map Content
Explore industry-leading map content
-
Maps for ADAS & HAD Maps for ADAS & HAD
Help vehicles see beyond sensors with location data sources
-
-
Services Services
Browse our extensive range of services and APIs
Services-
Routing Routing
Make journey planning easier with our routing portfolio
-
Geocoding & Search Geocoding & Search
Translate addresses into accurate geocoordinates
-
Map Rendering Map Rendering
Highly customizable graphics and real-time map data
-
Positioning Positioning
Pinpoint devices and assets locations with precision
-
-
Tools Tools
Build solutions with our flexible developer tools and applications
Tools-
HERE Studio HERE Studio
Visualize, style and edit location data
-
HERE Workspace HERE Workspace
Create location-centric products and services in one space
-
HERE Marketplace HERE Marketplace
Source, buy, sell and trade location assets
-
HERE SDK HERE SDK
Build advanced location-enabled applications
-
HERE Live Sense SDK HERE Live Sense SDK
Enhance driver awareness by using AI
-
HERE Anonymizer HERE Anonymizer
Maximize location data while supporting regulatory compliance
-
-
Capabilities Capabilities
Everything you need for your location-related use case
Capabilities-
Visualize Data Visualize Data
Identify complex trends and patterns
-
Generate Insights Generate Insights
Transform location data into compelling stories
-
Build Applications Build Applications
Create feature-rich products designed for business
-
Develop Services Develop Services
Produce tailored service experiences
-
Make Maps Make Maps
Create and use custom digital maps
-
-
-
-
By Market By MarketBy Market
-
Automated Driving Automated Driving
-
Connected Driving Connected Driving
-
Fleet Management Fleet Management
-
Supply Chain Supply Chain
-
Urban Mobility Urban Mobility
-
Infrastructure Planning Infrastructure Planning
-
Public Safety Public Safety
-
-
By Applications By ApplicationsBy Applications
-
HERE Last Mile HERE Last Mile
Optimize your last mile deliveries
-
HERE Asset Tracking HERE Asset Tracking
Track assets in real-time with our end-to-end solution
-
HERE Navigation HERE Navigation
Use our off-the shelf navigation system
-
HERE WeGo HERE WeGo
Enjoy your journey with our new navigation app
-
-
-
-
Partner with HERE Partner with HERE
-
Partner Network Partner Network
-
-
Pricing Pricing
-
-
Documentation Documentation
-
Tutorials Tutorials
-
Code Examples Code Examples
-
Knowledge Base Knowledge Base
-
Developer Blog Developer Blog
-
-
-
About us About us
-
Events Events
-
News News
-
Press Releases Press Releases
-
Careers Careers
-
Sustainability Sustainability
-
Leadership Leadership
-
Investors Investors
-
HERE360 Blog HERE360 Blog
-
2019 Location Trends #4: The Next Economic Model

The GDPR is the first step in the right direction in regards to empowering consumers, but there remain ethical and moral responsibilities for the industry.
Transparency is needed around the use of data and what value it brings the consumer in return. How people create and run businesses will fundamentally change in the future, especially given the rise of platforms and marketplaces.
As citizens become ever more aware of the power of their data, they will be increasingly reluctant to part with it – unless the benefits of that transaction are clear and without risk. This awareness, however, may also create personal opportunity: Services like DataWallet by Pnyks, Inc. offer consumers a personal data management platform, which enables them to govern and even monetize their data assets.
The growing data economy is at present dominated by B2B models. In exchange for highly personalized services, consumers are effectively treated as data providers. In spite of this, they often have little visibility or control over how their data is collected and used.
For data-driven enterprises, maximizing the value of consumer data is crucial to support innovation, reimagine services and expand into new segments. Personal data is also helping governments shape policy and deliver better public services. As an example, the Australian Treasury partnered with LinkedIn to gain better insight into future labor market developments.
The Australian Treasury teamed up with LinkedIn, using data analytics to predict future labor market developments and inform economic policy.
Consumer awareness of data value is now being met with an appreciation of its risks. On the 25th of May 2018, the European Union’s General Data Protection Regulation (GDPR) came into force, representing an important first step of the response to increasing public concern surrounding personal data privacy and usage. Simultaneously, continued data scandals are increasingly highlighting the social, economic, political and environmental disruption that data abuse can cause. Alongside the prominence of GDPR, these events are forcing governments worldwide to consider data privacy and data protection as a basic human right, and to implement legislation to enforce it as such.
“According to the European Commission, by 2020 the value of personalized data will be 1 trillion euros, almost 8% of the EU’s GDP. As this trend grows, there will be increasingly growing conflict between the value of data and individual privacy and consent.” - 'The value of data' World Economic Forum
Traditional B2B and B2C models will need rethinking. Increasing awareness among consumers of the value of their data may create new business opportunities, with consumers themselves becoming business partners. Our social and business lives are becoming ever more blurred – the individual may become a product or brand, and the data they create a valuable asset.
What’s next?
In the coming weeks, we’ll be sharing similar break-downs of each of the location trends. If you want to download the full report, get in touch with us.
Have your say
Sign up for our newsletter
Why sign up:
- Latest offers and discounts
- Tailored content delivered weekly
- Exclusive events
- One click to unsubscribe