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Media

Advertising

Enhance the advertising ecosystem with leading location data and services

Introduction

Evolve your advertising

Why the industry is turning to HERE

Big data allows you to understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers – both online and offline. 

HERE enables advertisers to make sense of their data, offering a location perspective that helps build actionable insights from audience segmentation, to location targeting, to campaign measurement. 

Enrich your data science and algorithms with our global, robust and precise location data.
 

Key differentiators

The key to successful campaigns
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Precise location data

Whether you’re on the buy, sell, or data and measurement side of advertising, HERE provides location data suited to your needs. Enrich your latitude and longitude data with a holistic view of location.

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Global coverage

We are one of the largest location technology companies in the world. Brand budgets span across countries, so do our location solutions. Trust us to enhance your targeting, audience segmentation, campaign measurement and reporting.

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Location data with depth

HERE location data enables your algorithms to work at varying degrees of data science, from deterministic to probabilistic. Scale from POI to polygon level, and to 3D models of venues.

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A neutral platform

We do not build audience segments, buy media, sell inventory or compete with you. We are entirely focused on enabling you to be smarter about your campaign buys, consumer experiences and more.

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Success Stories

adsquare uses HERE location data to offer a better platform for advertisers

Mobile data exchange adsquare helps companies and their advertisers target the right people, with location forming an integral part of its platform. Now, adsquare will be using HERE location data to offer an even more accurate service.

Relevance is everything

Discover how to improve advertising efficiency and ROI with HERE.

Related products

Products for Advertising

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Location Services

HERE Advertising Data Services

Smart location context that takes advertising campaigns to the next level

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Tracking & Positioning

HERE Venues

All roads lead indoors

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HERE Product Suite

Location Services

Intelligent location services for better decisions

Get in touch

See how location data improves advertising efficiency