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Global supply chains are currently in disruption, which has revealed a demand for location intelligence to improve asset tracking, logistics and ETAs.
According to technological research and consultancy firm Gartner®, “real-time transportation visibility continues to be a key priority for shippers and 3PLs, and their customers".
Another Gartner report states that “increasingly, supply chain visibility adoption is no longer a “nice-to-have" for any organization, no matter the size, geography or industry."
With 50% of global leading enterprises expected to invest in real-time transportation visibility solutions by 2023, the market for data-driven software is surging.
Amazon Web Services (AWS) is now partnering with HERE in a five-year strategic collaboration to provide supply chain solutions to the ongoing issues that the industry has been facing.
The new partnership will help organizations find smart ways to improve their supply chain visibility, transportation and logistics (T&L), fleet routing and estimated times of arrival (ETAs) from the first-to-last mile of delivery.
T&L companies around the world rely on real-time visibility for customer satisfaction and operational efficiency. When shipments do not arrive on time or don't arrive at all, someone's bottom line is impacted. The AWS services for data management and aggregation power HERE Supply Chain solutions, and are required for the most relevant customer data to be conflated with the latest location intelligence to solve the visibility and predictability problem throughout a supply chain.
As part of the agreement, HERE will list its Supply Chain solutions in AWS Marketplace, a curated digital catalog that customers can use to find, buy, deploy and manage third-party software, data, and services to build solutions and run their businesses. Additionally, HERE will work with AWS to bring to market advanced capabilities for T&L participants to leverage, such as warehouse and yard management, predictive ETA calculations, and CO2 fleet emission solutions.
HERE Supply Chain solutions build on its enterprise-grade map content and core location services, connecting and integrating data from multiple companies to optimize planning. Elements of HERE Supply Chain solutions include HERE Asset Tracking, which delivers real-time visibility of asset location, allowing businesses to track their assets seamlessly indoors and out, reducing time and money spent on missing equipment.
It also includes HERE Tour Planning, a cost or time-optimized tour for all vehicles in a fleet, incorporating vehicle type and capacity, to maximize utilization, with calculations including road, height, and turn restrictions, when heavy vehicles are used. Then there's HERE Last Mile, an application for managing last-mile and urban deliveries, complete with a web-planning dashboard, mobile driver app, and real-time tracking for more accurate ETAs.
The requirements for efficient tour planning are constantly growing in the transportation industry, corresponding to increased shipment volumes, complex planning processes and a shortage of skilled workers. Using HERE Tour Planning, we have developed a comprehensive application that fully automates the transport planning process, with accurate traffic data, shipment prioritization, and delivery window compliance. This solution allows customers to reduce the time needed to plan hundreds of vehicles' routes from several hours to just a few minutes.
AWS is supporting HERE's innovative location-based service applications to increase visibility across supply chains while tackling some of the largest challenges in T&L globally.
HERE is a partner to customers across the ecosystem of shippers, 3PLs, 4PLs, freight forwarders, and road carriers. Hundreds of companies within the transportation and logistics, and mobility sectors utilize HERE location data, software, and technology to create leading fuel, time, and cost-saving applications.
We are proud to work with AWS. We're working on deploying cost and time-saving solutions for companies to minimize dwell times, predict ETAs more accurately across every stage, and begin the crucial step of measuring fleet CO2 emissions as the transition to EV vehicles accelerates and economies decarbonize.

At the center of supply chain visibility is location intelligence. We have seen now that deep insights on the 'where' and 'when' dimensions of operations deliver tremendous value.