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Supply Chain 3 min read

Using location data to enhance supply chain visibility

A supply chain manager looking at a map of his fleet's route on a desktop screen.

By using location technology, businesses can gain a better understanding of both sourcing and production processes, and make timely adjustments to optimize efficiency.

Arguably one of the most important metrics in any company, data is essential; business won't function, survive or thrive without it.

Vital for a myriad of solutions, analyzing location data correctly can create visibility when it comes to the supply chain. Companies of all sizes use location data to uncover insights, identify potential problems, and develop strategies for better performance.

Our map of the Port of Long Beach, California, lets you calculate different routes and shows how you can save money, fuel and time.


With the ability to anticipate disruptions, predict demand, and optimize decision-making, data-driven predictive supply chains are set to revolutionize the way businesses manage their operations.

This is where supply chain visibility comes in; by collecting and analyzing data from different sources within the supply chain — including inventory levels, order quantities, shipment locations and customer preferences — businesses are able to generate a clearer picture of their entire operation.

End-to-end visibility allows supply chain managers to make smarter decisions; improving efficiency and accuracy while reducing costs.

A graphic illustrating the supply chain journey: a container ship, port, truck, warehouse, truck, distribution center, bike, house — a hand holding a magnifying glass floats above the supply chain, identifying the source of possible disruption.

Location data — one of the most vital types of data analysis — can have a powerful impact on businesses and the economy. It can be used to help companies identify patterns and track trends, predict consumer behavior, and target markets more precisely. This can lead to more efficient operations, better decision-making, and increased revenue.

Location data can also be used to study population movements and urbanization, helping businesses and cities plan for the future; it can be used to provide more accurate weather forecasting, allowing businesses to better prepare for extreme weather events.

The predictive supply chain is revolutionizing the way businesses manage and think about their operations. By using real-time data, companies are able to make more informed decisions and the improved visibility real-time data provides allows businesses to anticipate disruptions and be proactive when they occur.

Ultimately, location data is the metric that keeps on giving — a powerful tool that can be used to create end-to-end visibility into their supply chains.

By collecting data and analyzing it and then leveraging it, businesses can be better, do better and react faster while reducing costs and improving customer satisfaction.

Clare O'Reilly, Contributor, HERE360

Clare O'Reilly


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