What to expect at HERE Directions 2025

On October 8^th and 9^th 2025, HERE Directions will again be where thought leaders from across industries gather to discuss how location technology is driving the future. Returning to area3 in Dreieich, Frankfurt am Main, an influential roster of decision-makers representing companies in the fields of automotive, logistics, asset tracking, fleet management and more will be on hand to explore today’s most important industry topics such as AI, software-defined vehicles (SDV) and the importance of customer experience.  

Along with the industry experts on stage, HERE Directions brings together attendees eager to learn about the latest trends in location technology as well as to network with other professionals from across the globe. 

"For more than 15 years, HERE Technologies has given Fichtner IT Consulting a competitive edge with the accurate and timely location data that our clients demand," said Peter Brack, Executive Director for Fichtner IT Consulting. "By attending HERE Directions, we are able to not only learn about HERE's newest innovations in location and mapping, but also to hear from industry insiders about how they are leveraging location technology in their own businesses." 

Here is a preview of what attendees can expect at HERE Directions 2025: 

Day 1 

1. The conference kicks off with a series of HERE leaders, starting with moderators Bart Sweerman, HERE’s SVP of Services and Support and Laurel Davis-Lyons, HERE’s Senior Director of Industry Analyst Relations. 

2. Next, a keynote address from HERE’s Chief Customer Officer Jason Jameson will be followed by deep dives into HERE’s Automotive and Multi-Industry businesses with insight from Remco Timmer, HERE’s SVP of Automotive Solutions and Chris Handley, HERE’s VP of Enterprise Solutions. 

3. During the agenda’s second half, focus turns to industry insiders and analysts discussing the latest trends and innovations beginning with a keynote address from Wards Intelligence Senior Principal Analyst Maitê Alves Bezerra sharing the latest framework for SDV development. This is followed by a look into the cutting edge of automotive UX design from Fabian Ulbrich of BYD, and insight into why maps will remain an integral part of delivering a positive autonomous driving experience from Momenta’s Global Chief Solution Architect, Dr. Rao Qing. 

Also included as part of the first day are speakers representing leading companies in the logistics space. This includes a panel on the role of AI in asset tracking led by ABI Senior Analyst Ryan Wiggin as well as a panel looking into the specific role for location intelligence for last-mile delivery. 

Day 2 

1. The second day of HERE Directions 2025 begins with a preview of the future as HERE’s Remco Timmer is joined by Stefano Marzani of AWS as they share how automotive software development will be enhanced by the recently announced SDV Accelerator. 

2. The theme of accelerating innovation continues as Olivier Sutter of AWS, Julian Gonsior of HERE and Matteo Ragni from AnteMotion give a live demo showing how real-world environments are transformed into simulation-ready scenes to increase the speed and accuracy of ADAS development. 

3. AI takes center stage on day 2 as HERE’s Sr. Director for Responsible AI, Aleksandra Kovačević and Ivan Ivanović, HERE’s Director of Professional Services explain how Agentic AI is transforming location data into active reasoning systems while in another session,  AWS shows how cloud-based AI is changing the nature of supply chains. 

4. Rounding out the day are illuminating sessions exploring the ways that insurers are leveraging location intelligence to provide more tailored risk management, how connected vehicles are making fleets safer and more efficient, and the intersection of retail operations and geospatial data. 

But this is just a taste of what to expect at HERE Directions 2025. To get additional details regarding all speakers and a detailed agenda, visit the Directions website.