Showcasing innovation in the automotive and logistics industry
HERE Directions unites industry leaders and experts to explore real-world use cases, innovations and strategies that drive efficiency, safety and growth in two days of keynote presentations, panel discussions, interactive demos and networking.
Why attend?
Gain expert insights on how artificial intelligence and location technology are reshaping the future of software-defined vehicles, fleet management and supply chains.
Experience firsthand the cutting-edge technologies that are driving innovation, with live demos from HERE, our partners and real-world customer success stories.
Learn about strategies that drive growth and efficiency and how to overcome your industry's most pressing challenges
The venue
area3 | Frankfurt am Main
area3 | Frankfurt am Main
Once again, HERE Directions will be held at area3. The venue is located in Dreieich, 15 kilometers from the center of Frankfurt and 10 kilometers from the airport. Parking is available on site, as are several electric vehicle charging stations. Motorways and long-distance train stations are easily reachable.
Our 2024 sponsors
HERE Directions 2024 speakers highlight
Karsten Schmidt
Director - Live Position and Track & Trace, Hapag Lloyd
Karsten will be covering "Connected containers: Gain visibility, precise ETAs and control" in his talk at HERE Directions 2024.
Hanna Trolleberg
Head of Service Development, Scania
Hanna will be covering "Sustainable commercial transportation: Trends and future directions" in her talk at HERE Directions 2024.
Marco Kraus
Sr. Director Digital Cockpit EU, NIO
Marco will be covering a "Keynote on The Future of Digital Cockpit in Software Defined Electric Vehicles" at HERE Directions 2024.
Dr. Mike Tzamaloukas
General Manager of Automotive IoT, AWS
Mike will be covering "Big risks and big rewards: Adopting AI and ML in the automotive and logistics industries" in his talk at HERE Directions 2024.