New levels of ADAS are on the rise—and fast
HERE Technologies — 20 August 2025
6 min read
25 September 2025
Autonomous vehicles never get tired, drunk or distracted by phones. They don't have bad days or road rage incidents.
Instead, they rely on sensors, cameras and artificial intelligence to make consistent driving decisions based on real-time data.
Self-driving cars can also react much faster than humans. While it takes a person about 1.5 seconds to recognize a hazard and respond, autonomous systems can detect and react to dangers in milliseconds.
But have autonomous vehicles truly reached the point where they can outperform the average human driver?
Cars today are more intelligent than ever. They can park themselves, hit the brakes to avoid danger and cruise down highways while keeping a safe distance from other vehicles.
Self-driving cars are taking things to the next level. They promise to significantly reduce crashes caused by tired, distracted or impaired drivers, reacting faster and staying alert for the entire journey.
But despite all the progress, autonomous vehicles aren’t without challenges.
Navigating unpredictable road conditions or making split-second ethical decisions can be tricky, even for advanced technology.
Still, the potential is huge. With human error responsible for the majority of serious traffic accidents, self-driving cars could make roads much safer by removing the unpredictability of human behavior.
Thanks to advanced sensors, these vehicles can “see” in complete darkness, detect objects humans can’t and monitor in all directions at once. This expanded awareness could help prevent accidents that would take human drivers by surprise, especially in emergency situations where every second counts.
It does take a village to achieve this level of precision.
For autonomous vehicles to succeed, they need to know exactly where they are, down to the centimeter. That’s why precise location data is critical to their performance.
Because self-driving cars don’t just need maps. They need real-time, dynamic data that reflects the constantly changing conditions of the road.
This is where solutions like the HERE HD Live Map come in, providing highly detailed, real-time mapping data that goes far beyond traditional GPS. From lane markings and traffic signs to temporary changes like construction zones, HERE HD Live Map gives autonomous vehicles the context they need to make safe, accurate decisions.
The system is also continuously updated as connected vehicles share information about road conditions. When one car encounters a pothole or road closure, that information is instantly shared with other vehicles, creating a collaborative network of immediate insights.
Add HERE Real-time Traffic into the mix and autonomous vehicles get live updates on traffic patterns, accidents and hazards, enabling smarter route planning and better driving decisions.
Self-driving cars have the potential to outperform human drivers in many scenarios, particularly on highways or in predictable traffic conditions. Their consistent reactions, faster response times and freedom from human distractions give them a clear edge in routine driving.
But the journey to full autonomy is a gradual one. Today’s advanced driver assistance systems (ADAS) are paving the way by handling many tasks that were once fully manual. As technology matures, these systems will evolve into fully autonomous capabilities.
The key to success lies in the combination of advanced AI and precise location technology.
With HD mapping, real-time traffic insights and a focus on collaboration between vehicles and systems, location technology is powering the shift to a world where self-driving cars can navigate roads as well as, if not better than, human drivers.
Self-driving cars are transforming the way we think about mobility, but real-world driving presents challenges that even the most advanced systems still struggle to handle.
Construction zones with unclear markings, emergency lane changes for first responders and pedestrians acting unpredictably are just a few examples of the complex scenarios autonomous vehicles face on the road.
Weather adds another layer of difficulty. Heavy rain, snow, or fog can interfere with the sensors and cameras that self-driving systems rely on to navigate.
While human drivers adapt based on experience and intuition, autonomous vehicles depend solely on programmed responses that may not account for every possible situation.
Then there’s the ethical side of things. If a crash is unavoidable, should the car prioritize protecting its passengers or pedestrians? These moral decisions highlight the limitations of current AI systems, which lack the nuanced judgment humans bring to the table.
Over-reliance on automation raises additional concerns. Drivers accustomed to relying on self-driving systems risk losing essential skills, leaving them unprepared in the event of a system failure or an unexpected situation requiring manual intervention.
Despite these challenges, autonomous driving holds immense potential to revolutionize transportation.
By leveraging advanced sensors, machine learning and real-time data analysis, self-driving vehicles aim to significantly reduce accidents, optimize traffic flow and reduce congestion, paving the way for a future of safer, more efficient roads.
Because the future of driving goes beyond smarter cars, it’s about creating a connected ecosystem.
Maja Stefanovic
Senior Writer
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HERE Technologies — 20 August 2025
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