Case study

Chalo boosts rider engagement with accurate arrival times

How HERE and AWS improved the accuracy and reliability of Chalo's bus tracking application, boosting customer adoption and retention.

Industry: Transportation & logistics, Mobility
Region: India, APAC
HERE products used: HERE Geocoding & Search

Key results:

150%

increase in click through rate

32%

increase in search results accuracy

10%

increase in customer satisfaction

Chalo needed

Accurate location data to build trust

As Chalo, a public transportation technology startup in India, expanded into less populated cities, it faced significant gaps in location coverage and accuracy from its existing provider. This led to a poor user experience, with destination searches failing and lower click-through rates on its journey planner, hindering the company's growth and user engagement goals.

“Our primary motive was to find a provider that had good coverage and location accuracy, not just in the large metropolitan areas, but also in the tier-two and tier-three cities of India.”

Vinayak Bhavnani, Co-founder and CTO, Chalo

HERE delivered

A robust location services platform for improved accuracy and efficiency

The collaboration with AWS enabled seamless integration of HERE's geospatial technology into Chalo’s platform. This ensured commuters receive up-to-date information on bus locations, routes and schedules. The partnership also supported Chalo in expanding its services to more cities, advancing its mission to make public transportation smarter and more accessible.

“Onboarding was smooth because the HERE team had all the documentation and API test environments readily available so we could work quickly.”

Vinayak Bhavnani, Co-founder and CTO, Chalo

HERE gained

A scalable and accurate location services solution

The integration of HERE location services provided Chalo with comprehensive mapping and precise location data. By deploying these solutions on AWS, Chalo gained a scalable, reliable infrastructure to enhance its application's performance, improve the user experience and support its rapid expansion into new markets.

"HERE had better geographical coverage and location accuracy compared to other providers. Also, the HERE team is collaborative, which is essential to the long-term partnerships we seek."

Vinayak Bhavnani, Co-founder and CTO, Chalo

“Our primary motive was to find a provider that had good coverage and location accuracy, not just in the large metropolitan areas, but also in the tier-two and tier-three cities of India.”

Why HERE?

Increased coverage

HERE's high quality data led to a significant boost in user interaction with the app's journey planner.

Improved accuracy

Switching to HERE Geocoding and Search API dramatically improved the reliability of search results compared to the previous solution.

More customer satisfaction

In just three months, the enhanced reliability and functionality of the app led to a rise in overall customer satisfaction.

Want to follow in Chalo's footsteps?

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This document is for informational purposes only and does not constitute commercial or technical advice. Individual results may vary, and HERE Technologies makes no guarantees regarding outcomes.