HERE just made the road to software-defined vehicles a lot smoother
Louis Boroditsky — 06 January 2026
4 min read
06 January 2026

We’ve all had those moments on the road where we wished we could see just a little bit further ahead—around a blind curve, over a steep hill or through a dense fog. For human drivers, our vision is limited to our line of sight.
For automated vehicles, relying solely on cameras and lidar presents a similar limitation: they can only react to what they can physically "see" in the moment.
But what if a car knew what was coming miles before it arrived?
At CES 2026, we are showcasing exactly how this works through our collaboration with Qualcomm Technologies. By integrating HERE’s AI-powered map intelligence with the Snapdragon Ride™ Pilot system, we are demonstrating a leap forward in vehicle awareness—enhancing safety and predictability for Level 2+ automated driving.
While conversational AI handles the cabin experience, we are working with Qualcomm Technologies to enhance what the vehicle itself can perceive. At the Qualcomm booth (West Hall #5600), we are demonstrating how map data acts as an extra sensor—providing an “e-horizon” that anticipates road features well beyond the line of sight.
Think of it as giving the vehicle a sixth sense. The Snapdragon Ride Pilot system uses this electronic horizon to prepare for the road ahead, adjusting speed and trajectory long before its physical sensors detect a change. This extended awareness improves driving predictability and enhances safety features like lane-level guidance and speed assistance.
“Automated driving is best when on-board sensors and location intelligence work together seamlessly,” said Remco Timmer, SVP, Head of Automotive Solutions at HERE. “Our AI-powered map provides the vehicle ‘foresight’ and context that sensors alone cannot deliver. Paired with Qualcomm’s Snapdragon Ride Pilot and its advanced computing platform, we’re proud to help unlock a new era of safer, smarter, and more scalable mobility.”
Precision where it counts |
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The demonstration at CES highlights several critical capabilities that define this next generation of automated driving: |
Extended awareness for safer, more controlled driving: HERE map layers create an ‘e-horizon’ that allows the system to anticipate road features beyond line of sight. |
Lane-level accuracy: Detailed lane topology to better anticipate lane changes and an overall smoother driving experience. |
Global readiness: HERE ADAS map covers 60 countries and is scheduled to expand to more than 100 countries by 2026 for consistent performance worldwide. |
Continuous updates and compliance: Over-the-air map updates enable systems to remain up to date with global safety standards, including the European Union’s Intelligent Speed Assistance (ISA) mandate and New Car Assessment Program (NCAP) requirements across regions. |
The goal of this collaboration isn't just to make cars smarter; it's to make them safer and more trustworthy for the people inside them.
“Qualcomm Technologies is committed to advancing automated driving through intelligent systems that combine high performance compute with rich, multisource location intelligence,” said Anshuman Saxena VP and GM, ADAS & Robotics, Qualcomm Technologies, Inc. “HERE’s AI-powered map data brings valuable insight that enhances what onboard sensors can see. Showcasing this capability alongside our broader ecosystem underscores how Snapdragon Ride Pilot can help automakers deliver safer, more confident and scalable automated driving experiences.”

HERE Technologies
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Louis Boroditsky — 06 January 2026
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