With the ubiquity of advanced computational power and nanotechnology in everyday devices, profiling has gone far beyond the selection of personal preferences.

Increasing quantities of personal data, including physiological and behavioral characteristics, are generated from a new breed of IoT products and life assistance services that individuals use every day. Machine learning and algorithms are used to analyze consumers’ unique contextual needs and understand their individual intents.

With the growing availability of this personal data, new services and solutions begin to form a subtle, always aware ecosystem, which fine-tunes and tailors content and services to each and every individual, in real time.

The aim is to create a digital ecosystem which is not only highly personalized, but which feels as natural and indispensable as any physical equivalent.

A new breed of IoT products and life assistance services that individuals use every day

Encounters with this technology feels less obtrusive and subtle as they are making constant, but minor, adjustments to the way we think and behave.

Toothbrush

”Smart Dental Detector“ technology allows for easy 24/7 oral health monitoring, as users receive a precise analysis of their oral condition from professional dentists in the app.

Mimi hearing technology meets beyerdynamic’s hardware

Headphones conduct a hearing test and map the way a user hears frequencies to optimize their listening experience.

To form a subtle always aware ecosystem, which fine-tunes and tailors content and services to each and every individual, in real time.

An embodiment of this subtlety is the intelligent assistant interface for users to access their unique eco-system across all contexts.

Midea Kid Star Midea Series

An impressive array of advanced technology takes extra care of children. Embedded intelligence using sensors is based on data of children’s brain waves, heart rate and sleep turn-over .

Amazon Alexa

Alexa started to be used at home, but increasingly works with and operates appliances, wearables and vehicles.

… and into the Future

A digital ecosystem which is not only highly personalized, but which feels as natural and indispensable as any physical equivalent.