Case study
Creating smarter routes for recreational vehicles
How HERE uses AI to help a leading RV travel platform transform manual route curation into scalable, intelligent and personalized travel experiences.
Industry: Automotive
Region: Germany, EMEA
HERE products used: HERE Routing, HERE Tour Planning, HERE Map Content
Key Results:
94%
reduction in time spent personalizing route
New premium monetization opportunities
The challenge
An RV travel platform wanted to offer more intelligent, personalized route experiences for leisure travelers. Its customers were not simply looking for the fastest way from point A to point B, they wanted routes that balanced scenic value, campground and amenity access, vehicle suitability, seasonal conditions and practical driving constraints.
But the platform’s existing route creation process was manual. Each curated itinerary required significant effort, limiting how quickly the company could expand into new regions or tailor routes to different customer needs. Static routes made personalization difficult, especially for travelers with different RV sizes, preferences or trip styles.
To grow, the platform needed a way to scale route creation without sacrificing quality. Its goal was to create a premium offering that could support new monetization opportunities and improve the traveler experience.
The solution
HERE delivered an AI-powered route optimization solution designed to transform route creation into an intelligent, scalable workflow. Built on HERE Routing and HERE Tour Planning capabilities and AWS infrastructure, including Amazon Bedrock, the solution uses autonomous reasoning to evaluate route options across multiple dimensions at once.
For the RV travel platform, that meant routes could be optimized not only for travel time or distance, but also for scenic appeal, amenity access, vehicle compatibility, parking availability and traveler preferences.
Instead of manually creating each itinerary, the platform could generate personalized routes automatically. The system adapts recommendations based on factors such as RV dimensions, seasonal access restrictions, facility availability and traveler feedback. This makes it possible to deliver tailored experiences at scale.
A key differentiator was explainability. Each route recommendation included clear reasoning behind the decision, helping the platform understand why a route was selected, how it balanced competing factors and how it compared to alternatives. This transparency helped turn AI-generated routing into a trusted foundation for premium travel experiences.
The Impact
With HERE, the RV travel platform transformed route creation from a manual bottleneck into a scalable, AI-powered growth engine.
Reduced route creation from days to minutes: AI-generated routing replaced manual itinerary curation, dramatically speeding up production
Scaled personalized travel experiences: The platform expanded from a limited set of hand-built routes to thousands of AI-generated itineraries tailored to vehicle type, traveler preferences, seasonal conditions and amenity needs
Created new premium monetization opportunities: Intelligent, differentiated route offerings gave the platform a stronger foundation for subscription models and paid route experiences.
By applying AI-powered reasoning to route creation, HERE helped the RV travel platform scale faster, personalize more effectively and create richer travel experiences—showing how location intelligence and agentic AI can redefine digital trip planning.
Why HERE?
Industry-leading routing intelligence
backed by global, continuously updated road network data.
Advanced AI-powered optimization
capable of balancing scenic value, amenities, vehicle constraints and traveler preferences.
Explainable recommendations
that help build trust in AI-generated routes by showing why a route was selected and what trade-offs were made.