Building the framework for strategic SDV advantage
As carmakers progress past the basics of SDV adoption, they need more than just technical upgrades. Their success will depend on aligning business models, internal skills and supplier partnerships. Navigating these complex demands will reveal critical turning points, where timing, cross- functional readiness and strong ecosystem partnerships determine who takes the lead and who falls behind.
The Omdia SDV Maturity Framework explains the key stages of transition, showing when new digital features or customer benefits become possible and what changes organizations need to make to take advantage of them. It offers stakeholders a clear view of future opportunities and supports their planning of long-term growth.
This phase-by-phase model provides automotive companies with essential planning tools and strategic foresight, enabling them to develop effective roadmaps, allocate resources strategically and create sustainable competitive advantages.
Driving the future of SDV innovation

What value do automakers and drivers get out of SDVs?
Discover how software-defined vehicles transform customer experiences, seamlessly syncing with your devices to anticipate your needs while enabling OEMs to cut costs, accelerate innovation and unlock new revenue streams.

The state of SDVs today and the road ahead
Learn about the importance of knowing your organization’s stage in the SDV Maturity Framework to effectively plan strategies, take the right next steps and unlock the full potential of SDVs for innovation, efficiency and growth.
A phase-by-phase roadmap to success
The shift to SDVs is reshaping the automotive industry, requiring new business models, reimagined user experiences and connected ecosystems. Learn which strategies and capabilities you'll need to stay ahead.
Download our report to:
Unpack the critical phases of SDV maturity
Align technology, organizational capabilities and revenue models
Build a future-ready automotive strategy
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