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Miles chooses HERE Technologies to power location insights for its rewards platform and app

Miles chooses HERE Technologies to power location insights for its rewards platform and app
30 April 2019

Miles, the world's first universal miles earnings program, has chosen HERE Technologies to help support and derive valuable location insights on its platform. Available now on Android and iOS, the Miles platform and app allows anyone with a smartphone to earn miles as they travel, redeemable for exclusive rewards with more than 75 leading brands, retailers and transportation providers across categories.

For consumers, Miles is a loyalty platform that rewards daily movement – with healthier and more eco-friendly modes of transport rewarded even further. Designed to work seamlessly in the background, the Miles app automatically logs each trip from point A to B and the mode of transportation, while keeping data completely private.

By leveraging the Miles’ predictive AI platform, local businesses and brands, cities and transportation providers can deliver value to customers by offering to meet their Near Future needs as they travel, such as when someone needs a meal, a fill-up at the gas station, or a ride. Combined with HERE Location Services, Miles is now able to deliver deeper insights to help cities, transportation providers and brands better understand travel and movement patterns in aggregate.

“Our vision at Miles is to deliver value for every mile traveled, across every mode of transportation, anywhere in the world,” said Miles CEO and co-founder Jigar Shah. “Our partnership with HERE further builds on that vision by providing accurate, mobility-based analytics to our city and transportation partners, all while ensuring privacy for consumers.”

Since its initial launch last summer, Miles has quickly built momentum with rapid adoption by consumers as well as a strong partner ecosystem – with more than 120 exclusive rewards from brands across categories now available. Miles is also partnering with several cities including Sacramento and Contra Costa Transportation Authority to promote greener travel.

“We’re thrilled to partner with Miles and support their vision to deliver universal value to people across every mode of travel,” said Herve Utheza, Head of Media, Advertising and Telco at HERE Technologies. “The app’s journey data is opt-in and anonymized, and the value of rewards available to consumers continues to grow.  By leveraging our location web services, Miles is expanding the mapping and insights capabilities for its platform.”

In contrast to rewards programs in the market today, Miles delivers value for every mile traveled – with local cities also partnering with Miles to nudge commuters to choose public transit or stay off of highways during commute time. Across the board, Miles rewards all of its users who choose alternate forms of transportation. If a user carpools or takes a rideshare service (i.e. Lyft or Uber), they earn 2x miles. Users who ride the train or public transit receive 3x the miles. Ride a bike and receive 5x miles or choose to walk or run and earn 10x miles.

Media Inquiries
HERE Technologies
Kate Elisco

Miles PR Contact
David Henderson, StoryBound

About HERE Technologies
HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit and

About Miles 
Miles is a universal rewards platform and app empowering anyone to earn miles and accrue value simply by traveling how they do every day. Whether by car (as a driver, passenger or rideshare), plane, train, subway, bus, boat, bicycle, or on foot, the Miles app effortlessly awards users’ travel - regardless of where their journey takes them. Users who choose alternate or eco-friendly forms of transportation are rewarded even further. Miles can be saved or redeemed at any time - with the value increasing every month as more merchants accept them as a form of payment. Miles is available to download for free on iOS and Android devices. To learn more about Miles, visit