Derive maximum value from location data while supporting regulatory compliance
Explore ways to drive value from anonymized location data
Across all markets
Share, exchange or monetize your anonymized data
Share and exchange anonymized data with trusted ecosystem participants. Monetize anonymized data and generate new revenue streams by selling it to HERE or third parties with HERE Marketplace.
Connected and Automated Driving
Understand traffic flows and real-time events
Create and enhance connected services for traffic, parking, road safety, hazard warnings and emergency services – with anonymized probe data from vehicles and mobile devices.
Enable dynamic route optimization with accurate ETA prediction
Anonymize private location-related data, such as positions of private POIs and movement of commercial vehicles, both on-site and off-site. Enable better analysis of first and last mile, to deliver optimized routes for commercial vehicles, dynamic updates to routes and accurate prediction of ETA.
Improve ride planning and demand management
Analyze anonymized data about fleet movement and areas of demand – to support regulatory compliance, better understand fleet operations, define operational zones and deploy your fleet accordingly.
One pager: HERE Anonymizer
Read this quick guide to the key features and benefits of HERE Anonymizer.
Ebook: Anonymizing location-related data
Explore the challenges of protecting data privacy in the age of urban mobility.
Blog: The truth behind location data anonymity
Learn how to protect privacy and stay competitive with location data.
Perform anonymization of real-time location data streams, with an algorithmic pipeline customized to your use case.
Related products and services
Create, develop and scale location-centric data assets and services in one, secure environment.
License, exchange or monetize your assets such as data, services, SDKs, algorithms and apps from trusted sources.
Get started with HERE Anonymizer
Preserve privacy as you unlock the value of location data at scale, with customizable real-time anonymization tools.