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Automated Driving 4 min read

How much trust do people have in autonomous technology?

How much trust do people have in autonomous technology?

Over recent weeks, following extensive HERE research across the US and Germany, we took a look at some of the issues facing autonomous cars.

Trust turned out to be one of the biggest factors, and according to a survey from the American Automobile Association (AAA), three quarters of US drivers would be afraid to ride in a self-driving car.

There's a fear of the unknown, with fully autonomous vehicles still very much at the testing phase, and while the majority of drivers believe they're better at driving than the average person (according to our own survey), it's easy to see why they're scared of handing over control of the wheel to a machine.

It's something that vehicle manufacturers will definitely need to work on, as the AAA points out that only one in five US drivers would currently trust an autonomous vehicle to drive with them in it. That doesn’t mean that drivers aren't willing to trust their vehicles to help out, however, and demand for semi-autonomous technology actually remains strong, with more than half of the 1,832 Americans questioned wanting automatic emergency braking, adaptive cruise control, self-parking technology or lane-keep assist in their next vehicle.

The survey was produced in order to understand consumer attitudes towards autonomous and semi-autonomous vehicles, and it followed three lines of inquiry: Are US drivers comfortable with the idea of riding in a self-driving car, are they likely to want semi-autonomous technology on their next vehicle and do they trust the vehicle technology to work as designed.

Out of all the semi-autonomous features, most people (52 percent) are more likely to trust lane departure warnings, with adaptive cruise control (47 percent) in second place. If over half are already willing to hand over control of acceleration and braking to their cars, it may well be easier than imagined to build trust in fully autonomous technology.

AAA discovered a big disparity between men and women, and it seems that car manufacturers have a lot more work to do if they want to persuade both genders to buy self-driving cars in the future. The survey explains that women (81 percent) are more likely than men (67 percent) to be afraid to allow an autonomous vehicle to drive itself with them in it.

Age plays a big factor, too, with 82 percent of baby boomers more likely to be afraid to let a self-driving car drive them around than younger generations (69 percent). Meanwhile, millennial drivers are the most likely age group to want self-parking and adaptive cruise control features in their next vehicles.

The survey also highlights how much difference semi-autonomous technology could make when it comes to gaining trust, with a huge 73 percent of people who own cars with adaptive cruise control actually trusting the technology, whereas only 47 percent of people without the technology actually have faith in it. It could indicate that gradually introducing ADAS features could help to build trust before we switch to fully autonomous tech, and as such drivers may be a lot more willing to hand over full control to their cars.

And with 84 percent of respondents citing safety as a primary reason for wanting semi-autonomous tech on their next vehicle, convincing drivers to let their cars drive them around may not actually be such a hard sell after all; automakers just need to keep showing drivers that technology can help to make the roads a whole lot safer.

Image credit: chombosan

Philip Barker

Philip Barker

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