Today we’re announcing the expansion of HERE Places Footprints to Western Europe. Companies in new regions can create better, more relevant marketing plans using the power of location intelligence.

If you’re an advertiser, you want to expend your time and energy delivering the right message to the right audience. Location-aware advertising can be a powerful tool to help drive that process. But to do so effectively, tomorrow’s campaigns will have to extend well beyond a simple push notification when anyone with a smartphone enters your geofence.

To get ahead in location-aware advertising, you must develop an understanding of the location-oriented behaviors of your consumers.

How can marketers generate that understanding? By utilizing smart, contextualized location data. Consumers are savvier than ever, and it’s critical to use precise, reliable information to deliver hyper-relevant messaging to the right audience in the right place at the right time. That precision is a big part of the future of advertising.

HERE Places Footprints answers the call by enabling marketers to understand where and when their most desirable consumers are. The dataset works at scale, and connects people’s movement patterns with any building’s indoor 2D footprint. This is a powerful tool that can create better, more effective customer programs based on location and proximity.

The new service, which we first delivered to market in October of 2018 brought our extensive data and mapping expertise indoors. Since that release, we’ve added more than 23 million places footprints for marketers to leverage for understanding more about their audiences on the move – and that list is continuing to grow.

This week, we’re thrilled to announce that we’re expanding Places Footprints to multiple countries in the Western European Union. To find out more about taking advantage of these powerful tools, visit HERE Places Footprints, and get in touch with us to learn about how you can use our services to deliver effective location-aware campaigns.