Building a connected and sustainable future with location

HERE Directions 2026

October 14-15, Motorworld, Munich, Germany

Join senior leaders in automotive, logistics and supply chain to find out what's shaping the future of location intelligence. Uncover how the live map powers real-world AI, drives smarter mobility and turns location data into measurable business results.

HERE Directions 2026 program

See what is on the agenda for this year's edition. Explore the sessions and speakers covering automated driving, fleet optimization, agentic AI and sustainability.

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The venue

Motorworld Munich is a unique automotive-themed venue.

It offers an industrial aesthetic with impressive race car displays and strong transport links (rail, plane, metro), making it highly accessible for attendees.

Watch the highlights of HERE Directions 2025

Get an insider's view of HERE Directions 2025. Uncover the latest location technology innovations and discover how our precision-driven solutions can transform your business.

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HERE Directions 2025 speakers highlight

Dr. Rao Qing

Global Chief Solution Architect, Momenta

Helena Lisachuk

Partner, Deloitte

Maitê Alves Bezerra

Senior Principal Analyst, Wards Intelligence

Felix Spethmann

Lead Project Manager - Sustainability Management, Hermes