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HERE Directions 2026 Program

October 14-15 2026 | Motorworld, Munich Germany

Event agenda


Day 1 Program, October 14th

*All speakers and topics are subject to change

10:00 - 11:00

Registration, networking, demos and exhibition viewing

11:00 - 11:20

Welcome and opening remarks​

Moderators: Andrei Iordache, Senior Director Industry Solutions, HERE Technologies

Laurel Davis-Lyons, Senior Director Industry Analyst Relations, HERE Technologies

11:20 - 11:40

HERE strategy keynote

Speaker: ​Jason Jameson, Chief Customer Officer​, HERE Technologies

11:40 - 12:00

Location reasoning by HERE

Discover how HERE is redefining geospatial grounding for AI, helping agents act in the physical world with confidence and precision.

Speaker: ​Aleksandra Kovacevic, Senior Director Privacy Management, HERE Technologies

12:00 - 12:15

HERE Product Strategy – Enterprise

Speakers: Remco Timmer, Senior Vice President, Automotive Solutions

Chris Handley, Senior Vice President, Enterprise Solutions ​​

12:15 - 13:15

Lunch break, networking, exhibition viewing and venue tours

13:15 - 13:30

HERE product strategy – Automotive

Speakers: Remco Timmer, Senior Vice President, Automotive Solutions

13:30 – 13:50

Automotive POV: From capability to behavior: Making automated driving feel natural

13:50 - 14:10

Keynote - Beyond voice: The rise of agentic AI inside the vehicle

Speaker: Raja Bose, VP of Global Product Management & User Experience at Cerence AI

14:10 - 14:40

Coffee break, networking and transition to industry tracks


Automotive track

Enterprise track

14:40 - 15:00

Interactive session: Focusing on consumer sentiment research by SBD

Speaker: Robert Fisher, EV Domain Principal, SBD

14:40 - 15:00

Panel: Taking AI from innovation to execution in the transport and logistics sector

15:00 - 15:20

Fireside chat: Staying competitive through complexity: delivering customer experiences at speed

15:00 - 15:20

Panel: Resilient logistics: designing for disruption and scale

15:20 - 15:40

Keynote: Beyond robotaxis: Building the autonomous city

15:20 - 15:40

Fireside chat: The last mile of customer experience: Planning, visibility and service reliability

Speaker: Brenton Gill, Co-founder and CEO, Radaro


15:40 – 16:25

Transition to main agenda, coffee break, exhibition viewing and venue tours

16:25 – 16:45

Keynote: How AI is transforming transportation operations and customer experiences

Speaker: Shobhit Agrawal, VP Engineering Flix

16:45 – 17:05

Keynote: Moving from fragmented in-vehicle features to truly seamless, integrated digital experiences

Speaker: Yang Song, General Manager of Intelligent Vehicle Product Center, Thundersoft

17:05 – 17:35

Award ceremony

17:35 – 17:45

Closing remarks day 1

Moderators: Andrei Iordache, Senior Director Industry Solutions, HERE Technologies

Laurel Davis-Lyons, Senior Director Industry Analyst Relations, HERE Technologies

Day 2 Program, October 15th

*All speakers and topics are subject to change

08:00 - 09:00

Registration, networking, demos and exhibition viewing

09:00 - 09:10

Welcome and opening remarks​

Moderators: Andrei Iordache, Senior Director Industry Solutions, HERE Technologies

Laurel Davis-Lyons, Senior Director Industry Analyst Relations, HERE Technologies

09:10 - 09:30

Keynote: From home to road - How Smart assistant ecosystems are shaping mobility experiences

Speaker: ​Shay Conway, Head of Amazon Smart Vehicles

09:30 - 09:50

Fireside chat with Linde: Closing the gap between planning and execution: Linde’s journey to smarter logistics

Speaker: Richard Wallington, Global Head of Bulk Supply Chain, Linde

09:50 – 10:10

Keynote: How navigation is evolving into a core platform for software-defined vehicle

Speaker: Tasuku Saka, Senior Chief Engineer, Honda

10:10 - 10:50

Coffee break, networking, exhibition viewing and transition to industry tracks


Automotive track

Enterprise track

10:50 - 11:10

Industry POV: Navigation on Autopilot

10:50 - 11:10

Panel: The Last-Mile Moment: Balancing Speed, Supply, and Customer Expectations

11:10 - 11:30

Industry POV - From virtual roads to real-world readiness: How simulation accelerates SDV deployment

11:10 - 11:30

Panel: How connected mobility services, geospatial analytics, and sustainability intelligence can shape better transport experiences for people, businesses and cities

Panelists from MBI, Invers, ESRI and VMZ

11:30 - 11:50

Fireside chat with QCraft: Scaling navigation-assisted driving across global markets

11:40 - 12:00

Session on road intelligence for the future of freight


12:00 – 12:45

Transition to main agenda, coffee break, exhibition viewing and venue tours

12:45 – 13:05

Panel: How autonomous driving is transforming road transportation with DAF & Logivity

13:05 – 13:25

Panel: From automation to intelligence: The future of digital supply chains with Siemens Healthineers & DCSA

13:25 – 13:45

Keynote: The compute foundation required for AI to operate in the physical world by Arm

13:45 – 14:00

Closing remarks

14:00 – 15:00

Lunch reception and exhibition viewing

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