*All speakers and topics are subject to change
10:00 - 11:00 | Registration, networking, demos and exhibition viewing |
11:00 - 11:20 | Welcome and opening remarks Moderators: Nicolas Legros, Director of Product Marketing, HERE Technologies Laurel Davis-Lyons, Senior Director Industry & External Affairs, HERE Technologies |
11:20 - 11:40 | Keynote by the Chief Customer Officer Speaker: Jason Jameson, Chief Customer Officer, HERE Technologies |
11:40 - 12:00 | Location reasoning by HERE Discover how HERE is redefining geospatial grounding for AI, helping agents act in the physical world with confidence and precision. Speaker: Aleksandra Kovacevic, Sr Director Agentic AI Engineering, HERE Technologies |
12:00 - 12:15 | HERE Product Strategy – Enterprise Speaker: Bart Coppelmans, Senior Director Product Management, Enterprise Solutions |
12:15 - 13:15 | Lunch break, networking, exhibition viewing and venue tours |
13:15 - 13:30 | HERE product strategy – Automotive Speaker: Remco Timmer, Senior Vice President, Automotive Solutions |
13:30 – 13:50 | Fireside chat: Delivering the next generation of urban mobility with Momenta and HERE Technologies Speaker: Dr. Sebastian Osswald, Director BD, Momenta Moderator: Marvin Ruf, Senior Sales Manager, HERE Technologies |
13:50 - 14:10 | Keynote: Beyond voice: The rise of agentic AI inside the vehicle Speaker: Raja Bose, VP of Global Product Management & User Experience at Cerence AI |
14:10 - 14:40 | Coffee break, networking and transition to industry tracks |
| Automotive track | Enterprise track | |
14:40 - 15:00 | Keynote: From models to real-world systems: building AI that can act Speaker: Raphael Hofer, Industry Specialist, AWS | 14:40 - 15:00 | Panel: Taking AI from innovation to execution in the transport and logistics sector Speakers: Maite Bezerra, Senior Principal Analyst, Omdia Ryan Wiggin, Research Director, ABI Research Richard Windsor, Founder, Radio Free Mobile, Moderator: Angelos Lakrintis, Industry Analyst Relations Manager, HERE Technologies |
15:00 - 15:20 | Keynote: Moving from fragmented in-vehicle features to truly seamless, integrated digital experiences Speaker: Daodong Zhang, General Manager, Europe Region, Thundersoft | 15:00 - 15:20 | Keynote: The intelligent network: planning and operating Flix with AI Speaker: Shobhit Agrawal, VP Engineering Flix |
15:20 - 15:40 | Panel: Building the next generation of intelligent vehicles: from development to deployment Speakers: Guilherme Marshall, Director, Physical AI Go-to-Market, Arm Emil Dautovic, VP of Business Development, remotiveLabs Moderator: Severin Bredahl-Banovic, VP, Global Head of Business Solutions and Architecture at HERE Technologies | 15:20 - 15:40 | Panel: The Last Mile at Scale Speaker: Fouzi Benkhelifa, CEO and Chief Science Officer, NexQT Nils Rypina, Director All Mile Tools, Hermes Germany Moderator: Thomas Goetz, Senior Account Executive, HERE Technologies |
15:40 – 16:25 | Transition to main agenda, coffee break, exhibition viewing and venue tours |
16:25 – 16:45 | Panel: From automation to intelligence: the future of digital supply chains Speakers: Tony Wringe, Chief Operating Officer, DCSA Tobias Fleischmann, Supply Chain Management and Innovation Management, Mercedes-Benz AG Yara Alwazir, Head of AI Integration in Operations, Amazon Moderator: Helena Lisachuk, IoT Global Lead, Know Your Cargo, Deloitte |
16:45 – 17:05 | Fireside chat: Driving the future of commercial transportation Speaker: Simon Mayer, Head of Digital Product Development, Daimler Truck Moderator: Mike Nefkens, CEO, HERE Technologies |
17:05 – 17:35 | Customer award ceremony Moderator: Jason Jameson, Chief Customer Officer, HERE Technologies |
17:35 – 17:45 | Closing remarks day 1 Moderators: Nicolas Legros, Director of Product Marketing, HERE Technologies Laurel Davis-Lyons, Senior Director Industry & External Affairs, HERE Technologies |
*All speakers and topics are subject to change
08:00 - 09:00 | Registration, networking, demos and exhibition viewing |
09:00 - 09:10 | Welcome and opening remarks Moderators: Nicolas Legros, Director of Product Marketing, HERE Technologies Laurel Davis-Lyons, Senior Director Industry & External Affairs, HERE Technologies |
09:10 - 09:30 | Keynote: How navigation is evolving into a core platform for software-defined vehicle Speaker: Tasuku Saka, Senior Chief Engineer, Honda |
09:30 - 09:50 | Fireside chat: Closing the gap between planning and execution: Linde’s journey to smarter logistics Speaker: Richard Wallington, Global Head of Bulk Supply Chain, Linde Moderator: Duncan Pickering, Senior Account Executive, HERE Technologies |
09:50 – 10:10 | Keynote: From home to road: how smart assistant ecosystems are shaping mobility experiences Speaker: Shay Conway, GM, Amazon Smart Vehicles |
10:10 - 10:50 | Coffee break, networking, exhibition viewing and transition to industry tracks |
Automotive track |
| Enterprise track | |
10:50 - 11:10 | The EV confidence gap: what drivers want, and what's holding adoption back Speakers: Robert Fisher, EV Domain Principal, SBD David Ball, Senior Consultant Consumer Research. | 10:50 - 11:10 | Panel: Resilient logistics: designing for disruption and scale Speakers: Thomas Becker, Manager Enterprise Sales Engineering, Samsara Paul Dawsey , Head of Logitics, CACI Moderator: Peter Richardson, VP, Partner and Research Director, Counterpoint Research |
11:10 - 11:30 | Fireside chat: From virtual roads to real-world readiness: how simulation accelerates SDV deployment Speaker: Cathrina Sowa, Product Owner, dSpace Moderator: Julian Gonsior, HERE Technologies | 11:10 - 11:30 | Panel: Urban mobility: connected, sustainable, and data-led Speakers: Carina Ziegelmueller , Head of HERE Distribution & Partners, MBI (Michael Bauer International GmbH) Niklas Kilian, Head of Product at INVERS Thomas Fair , Director of the Esri Partner Channel, ESRI Jan Kätker, CEO & Managing Director, VMZ Moderator: Amanda Mazzola, Head of Global Partner Strategy and GTM, HERE Technologies |
11:30 - 11:50 | Fireside chat: Scaling navigation: assisted driving across global markets Speaker: Dr. Xiangjuan QIAN, Technical Vice President, QCraft Moderator: Eddie Ruan, General Manager, Greater China, HERE Technologies | 11:40 - 12:00 | Fireside chat: The last mile of customer experience: planning, visibility and service reliability Speakers: Brenton Gill, Co-founder and CEO, Radaro Ryan Henderson, Head of Global Enterprise, Radaro Moderator: Jeeten Chauhan, Senior Sales Manager, HERE Technologies |
12:00 – 12:45 | Transition to main agenda, coffee break, exhibition viewing and venue tours |
12:45 – 13:05 | Keynote: How we know whether travelers like our location intelligence features Speaker: Lucie de Nooij, Director Marketplace Data Science, Booking.com |
13:05 – 13:25 | Fireside chat: The real economics of the software-defined cockpit Speakers: Augustin Friedel, Associated Partner, Software-Defined Vehicles, MHP Sowmya Gopal, VP Product Management & Head of Digital Cockpit Solutions, HERE Technologies Moderator: Gino Ferru, SVP General Manager EMEA, HERE Technologies |
13:25 – 13:45 | Fireside chat: The real economics of the software-defined cockpit Speakers: Augustin , Friedel, Associated Partner, Software-Defined Vehicles, MHP Sowmya , Gopal,VP Product Management & Head of Digital Cockpit Solutions, HERE Technologies Moderator: Gino Ferru, SVP General Manager EMEA, HERE Technologies |
13:45 – 14:00 | Closing remarks Moderators: Nicolas Legros, Director of Product Marketing, HERE Technologies Laurel Davis-Lyons, Senior Director Industry Analyst Relations, HERE Technologies |
14:00 – 15:00 | Networking, demos and exhibition viewing |

SVP General Manager EMEA, HERE Technologies

Chief Customer Officer, HERE Technologies

Senior Director of Industry and External Affairs, HERE Technologies

Senior Product Manager, Automated Driving, HERE Technologies

Head of Automotive Applications BU, HERE
Sowmya will be moderating the panel discussion "Beyond range anxiety: Sustainable routing solutions for electric vehicles" at HERE Directions 2023.

Senior Sales Manager, HERE Technologies

Senior Sales Manager, HERE Technologies

Head of Global Partner Strategy and Go-To-Market, HERE Technologies

General Manager, Greater China, HERE Technologies

IoT Global Lead, Know Your Cargo, Deloitte

Director, Marketplace Data Science, Booking.com

EV Domain Principal, SBD

VP Engineering, Flix

Chief Operating Officer, DCSA

Director, Physical AI Go-to-Market , Arm

VP of Business Development, remotiveLabs

CEO and Chief Science Officer, NexQT

CIO, GEODIS Distribution & Express

GM, Amazon Smart Vehicles

Head of Logitics, CACI

VP of Global Product Management & User Experience at Cerence AI

Head of HERE Distribution & Partners, MBI

Director of the Esri Partner Channel, ESRI

Associated Partner, Software-Defined Vehicles, MHP

Head of Global Enterprise, Radaro

Product Owner, dSPACE

CEO & Managing Director, VMZ

Head of Product at INVERS

Technical Vice President, QCraft

CEO, Radaro