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HERE Directions 2025 Program

October 14-15 2026 | Motorworld, Munich Germany

Event agenda


Day 1 Program, October 14th

*All speakers and topics are subject to change

10:00 - 11:00

Registration, networking, demos and exhibition viewing

11:00 - 11:20

Welcome and opening remarks​

Moderators: Andrei Iordache, Senior Director Industry Solutions, HERE Technologies

Laurel Davis-Lyons, Senior Director Industry Analyst Relations, HERE Technologies

11:20 - 11:40

HERE Strategy Keynote

Speaker: ​Jason Jameson, Chief Customer Officer​, HERE Technologies

11:40 - 12:00

Location reasoning by HERE

Discover how HERE is redefining geospatial grounding for AI, helping agents act in the physical world with confidence and precision

Speaker: ​Aleksandra Kovacevic, Senior Director Privacy Management, HERE Technologies

12:00 - 12:20

Automotive POV: From Capability to Behavior: Making Automated Driving Feel Natural ​​

12:20 - 13:30

Lunch break, networking, exhibition viewing and venue tours

13:30 - 14:00

HERE Product Strategy Updates

Speakers: Remco Timmer, Senior Vice President, Automotive Solutions

Chris Handley, Senior Vice President, Enterprise Solutions

14:00 - 14:20

Keynote: The AI co-pilot: redefining the in-car experience by Cerence

14:20 - 14:35

Transition to industry tracks


Automotive track

Enterprise track

14:35 - 14:55

Interactive session focusing on consumer sentiment research by SBD

14:35 - 14:55

Panel: Taking AI from innovation to execution in the transport and logistics sector

14:55 - 15:15

Fireside chat: Staying competitive through complexity: delivering customer experiences at speed

14:55 - 15:15

Panel: resilient logistics: designing for disruption & scale

15:15 - 15:35

Fireside chat with QCraft: Scaling navigation-assisted driving across global markets

15:15 - 15:35

Fireside chat with Radaro: The Last Mile of Customer Experience: Planning, Visibility, and Service Reliability


15:35 – 16:20

Transition to main agenda, coffee break, exhibition viewing and venue tours

16:20 – 16:40

Keynote: Delivering the next generation of urban mobility by Momenta

16:40 – 17:00

Keynote: moving from fragmented in-vehicle features to truly seamless, integrated digital experiences by Thundersoft

17:00 – 17:30

Award Ceremony

17:30 – 17:45

Closing remarks day 1

Moderators: Andrei Iordache, Senior Director Industry Solutions, HERE Technologies

Laurel Davis-Lyons, Senior Director Industry Analyst Relations, HERE Technologies

Day 2 Program, October 15th

*All speakers and topics are subject to change

08:00 - 09:00

Registration, networking, demos and exhibition viewing

09:00 - 09:10

Welcome and opening remarks​

Moderators: Andrei Iordache, Senior Director Industry Solutions, HERE Technologies

Laurel Davis-Lyons, Senior Director Industry Analyst Relations, HERE Technologies

09:10 - 09:30

Keynote: From home to road - How Smart Assistant Ecosystems Are Shaping Mobility Experiences

Speaker: ​Shay Conway, Head of Amazon Smart Vehicles

09:30 - 09:50

Fireside chat with Linde

09:50 – 10:10

Keynote: How navigation is evolving into a core platform for software-defined vehicle by Honda

10:10 - 11:00

Coffee break, networking, exhibition viewing and transition to industry tracks


Automotive track

Enterprise track

11:00 - 11:20

Industry POV – Navigation on Autopilot

11:00 - 11:20

Panel: The Last-Mile Moment: Balancing Speed, Supply, and Customer Expectations

11:20 - 11:40

Industry POV - From Virtual Roads to Real-World Readiness: How Simulation Accelerates SDV Deployment

11:20 - 11:40

Panel on how connected mobility services, geospatial analytics, and sustainability intelligence can shape better transport experiences for people, businesses, and cities.

11:40 - 12:00

Keynote: Beyond Robotaxis: Building the Autonomous City

11:40 - 12:00

Session on Road Intelligence for the Future of Freight


12:00 – 12:45

Transition to main agenda, coffee break, exhibition viewing and venue tours

12:45 – 13:05

Panel: How autonomous driving is transforming road transportation with DAF & Logivity

13:05 – 13:25

Panel: From automation to intelligence: the future of digital supply chains

13:25 – 13:45

Keynote: The compute foundation required for AI to operate in the physical world by Arm

13:45 – 14:00

Closing remarks

14:00 – 15:00

Lunch reception & exhibition viewing

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