*All speakers and topics are subject to change
10:00 - 11:00 | Registration, networking, demos and exhibition viewing |
11:00 - 11:20 | Welcome and opening remarks Moderators: Andrei Iordache, Senior Director Industry Solutions, HERE Technologies Laurel Davis-Lyons, Senior Director Industry & External Affairs, HERE Technologies |
11:20 - 11:40 | Keynote by the Chief Customer Officer Speaker: Jason Jameson, Chief Customer Officer, HERE Technologies |
11:40 - 12:00 | Location reasoning by HERE Discover how HERE is redefining geospatial grounding for AI, helping agents act in the physical world with confidence and precision. Speaker: Aleksandra Kovacevic, Sr Director Agentic AI Engineering, HERE Technologies |
12:00 - 12:15 | HERE Product Strategy – Enterprise Speaker: Bart Coppelmans, Senior Director Product Management, Enterprise Solutions |
12:15 - 13:15 | Lunch break, networking, exhibition viewing and venue tours |
13:15 - 13:30 | HERE product strategy – Automotive Speaker: Remco Timmer, Senior Vice President, Automotive Solutions |
13:30 – 13:50 | Fireside chat: Delivering software-defined experiences at scale |
13:50 - 14:10 | Keynote: Beyond voice: The rise of agentic AI inside the vehicle Speaker: Raja Bose, VP of Global Product Management & User Experience at Cerence AI |
14:10 - 14:40 | Coffee break, networking and transition to industry tracks |
| Automotive track | Enterprise track | |
14:40 - 15:00 | Keynote: From models to real-world systems: building AI that can act Speaker: Raphael Hofer, Industry Specialist, AWS | 14:40 - 15:00 | Panel: Taking AI from innovation to execution in the transport and logistics sector |
15:00 - 15:20 | Keynote: Moving from fragmented in-vehicle features to truly seamless, integrated digital experiences Speaker: Daodong Zhang, General Manager, Europe Region, Thundersoft | 15:00 - 15:20 | Keynote: How AI is transforming transportation operations and customer experiences Speaker: Shobhit Agrawal, VP Engineering Flix |
15:20 - 15:40 | Panel: Building the next generation of intelligent vehicles: from development to deployment Speakers: Guilherme Marshall, Director, Physical AI Go-to-Market, Arm Emil Dautovic, VP of Business Development, remotiveLabs Moderator: Severin Bredahl-Banovic, VP, Global Head of Business Solutions and Architecture at HERE Technologies | 15:20 - 15:40 | Fireside chat: The last mile of customer experience: planning, visibility, and service reliability Speakers: Brenton Gill, Co-founder and CEO, Radaro Ryan Henderson, Head of Global Enterprise, Radaro Moderator: Jeeten Chauhan, Senior Sales Manager, HERE Technologies |
15:40 – 16:25 | Transition to main agenda, coffee break, exhibition viewing and venue tours |
16:25 – 16:45 | Panel: From automation to intelligence: the future of digital supply chains Speakers: Tony Wringe, Chief Operating Officer, DCSA Tobias Fleischmann, Supply Chain Management and Innovation Management, Mercedes-Benz AG Moderator: Helena Lisachuk, IoT Global Lead, Know Your Cargo, Deloitte |
16:45 – 17:05 | Automotive POV session |
17:05 – 17:35 | Customer award ceremony Moderator: Jason Jameson, Chief Customer Officer, HERE Technologies |
17:35 – 17:45 | Closing remarks day 1 Moderators: Andrei Iordache, Senior Director Industry Solutions, HERE Technologies Laurel Davis-Lyons, Senior Director Industry & External Affairs, HERE Technologies |
*All speakers and topics are subject to change
08:00 - 09:00 | Registration, networking, demos and exhibition viewing |
09:00 - 09:10 | Welcome and opening remarks Moderators: Andrei Iordache, Senior Director Industry Solutions, HERE Technologies Laurel Davis-Lyons, Senior Director Industry & External Affairs, HERE Technologies |
09:10 - 09:30 | Keynote: How navigation is evolving into a core platform for software-defined vehicle Speaker: Tasuku Saka, Senior Chief Engineer, Honda |
09:30 - 09:50 | Fireside chat: Closing the gap between planning and execution: Linde’s journey to smarter logistics Speaker: Richard Wallington, Global Head of Bulk Supply Chain, Linde Moderator: Duncan Pickering, Senior Account Executive, HERE Technologies |
09:50 – 10:10 | Keynote: From home to road: how smart assistant ecosystems are shaping mobility experiences Speaker: Shay Conway, Director of Engineering , Amazon Smart Vehicles |
10:10 - 10:50 | Coffee break, networking, exhibition viewing and transition to industry tracks |
Automotive track |
| Enterprise track | |
10:50 - 11:10 | Interactive session focusing on consumer sentiment research by SBD Speakers: Robert Fisher, EV Domain Principal, SBD David Ball, Senior Consultant Consumer Research | 10:50 - 11:10 | Panel: Resilient logistics: designing for disruption and scale Speakers: Thomas Becker, Manager Enterprise Sales Engineering, Samsara Paul Dawsey , Head of Logitics, CACI |
11:10 - 11:30 | Fireside chat: From virtual roads to real-world readiness: how simulation accelerates SDV deployment Speaker: Cathrina Sowa, Product Owner, dSpace Moderator: Julian Gonsior, HERE Technologies | 11:10 - 11:30 | Panel: Urban mobility: connected, sustainable, and data-led Speakers: Carina Ziegelmueller , Head of HERE Distribution & Partners, MBI (Michael Bauer International GmbH) Niklas Kilian, Head of Product at INVERS Thomas Fair , Director of the Esri Partner Channel, ESRI Jan Kätker, CEO & Managing Director, VMZ Moderator: Amanda Mazzola, Senior Industry Solutions Manager, HERE Technologies |
11:30 - 11:50 | Fireside chat: Scaling navigation: assisted driving across global markets Speaker: Dr. Xiangjuan QIAN, Technical Vice President, QCraft Moderator: Eddie Ruan, General Manager, Greater China, HERE Technologies | 11:40 - 12:00 | Panel: The last mile at scale Speakers: Frederic Duchet, CIO of GEODIS Distribution & Express Fouzi Benkhelifa, CEO and Chief Science Officer, NexQT Nils Rypina, Director All Mile Tools, Hermes Germany |
12:00 – 12:45 | Transition to main agenda, coffee break, exhibition viewing and venue tours |
12:45 – 13:05 | Keynote: How we know whether travellers like our location intelligence features Speaker: Lucie de Nooij, Director Marketplace Data Science, Booking.com |
13:05 – 13:25 | Fireside Chat: Delivering the next generation of urban mobility with Momenta and HERE Technologies Moderator: Marvin Ruf, Senior Sales Manager, HERE Technologies |
13:25 – 13:45 | Fireside chat: The real economics of the software-defined cockpit Speakers: Augustin , Friedel, Associated Partner, Software-Defined Vehicles, MHP Sowmya , Gopal,VP Product Management & Head of Digital Cockpit Solutions, HERE Technologies |
13:45 – 14:00 | Closing remarks Moderators: Andrei Iordache, Senior Director Industry Solutions, HERE Technologies Laurel Davis-Lyons, Senior Director Industry Analyst Relations, HERE Technologies |
14:00 – 15:00 | Networking, demos and exhibition viewing |

SVP General Manager EMEA, HERE Technologies

Chief Customer Officer, HERE Technologies

Director of Industry and External Affairs, HERE Technologies

Senior Product Manager, Automated Driving, HERE Technologies

Head of Automotive Applications BU, HERE
Sowmya will be moderating the panel discussion "Beyond range anxiety: Sustainable routing solutions for electric vehicles" at HERE Directions 2023.

Senior Sales Manager, HERE Technologies

Senior Sales Manager, HERE Technologies

Head of Global Partner Strategy and Go-To-Market, HERE Technologies

General Manager, Greater China, HERE Technologies

IoT Global Lead, Know Your Cargo, Deloitte

Director, Marketplace Data Science, Booking.com

EV Domain Principal, SBD

VP Engineering, Flix

Chief Operating Officer, DCSA

Director, Physical AI Go-to-Market , Arm

VP of Business Development, remotiveLabs

CEO and Chief Science Officer, NexQT

CIO, GEODIS Distribution & Express

Director of Engineering , Amazon Smart Vehicles

Head of Logitics, CACI

VP of Global Product Management & User Experience at Cerence AI

Head of HERE Distribution & Partners, MBI

Director of the Esri Partner Channel, ESRI

Associated Partner, Software-Defined Vehicles, MHP

Head of Global Enterprise, Radaro

Product Owner, dSPACE

CEO & Managing Director, VMZ

Head of Product at INVERS

Technical Vice President, QCraft

CEO, Radaro