Growing appeal among developers sees Ovum rank HERE Technologies as the world’s leading location platform
Developers, take a look: HERE Technologies has passed Google to become the world’s leading location platform, according to the latest ranking from Ovum.
In the latest edition of its twice-yearly report, Location Platform Index: Mapping and Navigation, Ovum assessed 14 major location platform vendors, ranking them according to the mapping and technology they offer as well as the size of their reach across developer communities and industries.
For the first time, HERE scored higher than Google in the overall ranking, boosted by advancements it has made in several areas. In particular, Ovum highlighted recent changes HERE has made to its developer program, including the introduction of a new and simplified pricing plan. On August 1, HERE announced a new pricing plan, including a freemium option, designed to make it easier for developers to access high quality location data and tools.
"HERE has completely overhauled its developer framework […],” Ovum analysts Eden Zoller and Charlotte Palfrey acknowledge in the report. The new price plan “appears more developer friendly and competitive than the new Google Maps model, which should play to HERE’s advantage and bring long term benefits in terms of HERE’s reach,” they added.
Ovum also highlighted progress HERE has made in high definition (HD) and indoor mapping, as well as its introduction of new technology supporting the secure and efficient over-the-air delivery of software and data.
“To be recognized by Ovum as the leading location platform is testament to the hard work of the HERE team over the last two years in key areas. These include our continuous progress in high definition mapping, the forming of the OneMap Alliance, our new solution for tracking and positioning, our leadership in indoor mapping and the introduction of secure over-the-air updates through HERE OTA Connect,” said Edzard Overbeek, Chief Executive Officer at HERE Technologies. “Our ambition is also to put the best location technology into the hands of developers everywhere, and I’m pleased about the progress we are making.”
*Source: Ovum Location Platform Index: Mapping and Navigation, 1H18.
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Extracts from the “Location Platform Index” from Ovum about HERE
“HERE topples Google to take first place. HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community: in 1H18 it carried out major overhauls of its developer program and associated API pricing policy, which have been well received.”
Platform in general
You can download the full report here.
About HERE Technologies
HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com and www.here.com.