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HERE can make driving safer for Ford customers

HERE can make driving safer for Ford customers
16 January 2020
  • HERE Hazard Warnings service powers Local Hazard Information for new Ford Puma and other Ford vehicles
  • Ford to contribute vehicle sensor data to HERE for development of its Connected Vehicle Services

The new Ford Puma can enable a safer driving experience thanks to new Local Hazard Information powered by HERE Hazard Warnings. The service delivers drivers important targeted information about potential road hazards, accidents and potentially hazardous driving conditions. They are created from sensors onboard of millions of connected vehicles, and not by a driver’s manual input. By the end of 2020, the service will be expanded to more than 80 per cent of Ford’s vehicle line-up.

HERE Hazard Warnings is part of the Connected Vehicle Services suite from HERE Technologies. These are the first services on the market for intelligent and connected vehicle technology which aggregate anonymized high quality, rich and real-time sensor data from connected cars of different vehicle brands. Ford of Europe is also now giving HERE access to traffic-related sensor data from its fleet of connected vehicles for enhanced safety, further expanding the dataset HERE can utilize for the development of these services.

HERE transforms this data into useful and safety-relevant information for drivers and passengers via its location platform. Drivers can receive it with low latency through a car’s instrument cluster or its head-up display unit. In the case of Ford, the functionality is enabled by the FordPass Connect on-board modem through which drivers can receive Local Hazard Information - even without embedded navigation on the multimedia system - either as a background warning or as an urgent pop-up.

“We are pleased that Ford chose HERE Hazard Warnings for the new Ford Puma and other models so that drivers can be warned about road hazards in advance. The sensor data that Ford vehicles contribute will further enhance the safety of all drivers using our Connected Vehicle Services, built on the HERE platform”, said Jørgen Behrens, SVP and Head of Applications at HERE Technologies.

“We are delighted to be working hand-in-hand with HERE Technologies to deliver these smart features on more than 80 per cent of our line-up in 2020, enabled by the FordPass Connect embedded modem. In a world where there is so much available data, it is becoming increasingly important to find smart new ways of applying it to improve the lives of our customers”, said Peter Geffers, Manager, Connected Vehicles, Ford of Europe.

HERE Hazard Warnings delivers safety-relevant information and warnings based on car sensor data on:

  • Accidents;
  • Broken down vehicles;
  • Slippery roads;
  • Heavy rain;
  • Fog and reduced visibility.

As of now HERE receives sensor data for HERE Hazard Warnings and its other connected vehicle services like HERE Real-Time Traffic and HERE Road Signs from more than two million connected cars on the road. As more manufacturers like Ford contribute sensor data to HERE, HERE expects this number to grow continuously over time. Prior to publishing a hazard warning, HERE ensures that a certain quality threshold is reached through one or multiple hazard indication messages.

Media Contact
James Overstall

+49 171 533 4418

About HERE Technologies
HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. To learn more about HERE, please visit and