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Internet & Media

Enhancing customer experiences through location

Media

Leveraging data to understand audiences

Location data is disrupting the media industry. It acts as a bridge between the digital and the physical worlds, helping advertisers understand and leverage all the data they hold about consumers.

A greater understanding of where consumers have been, where they are, and where they’re going paints a clearer picture of who the consumer is, revealing patterns and enabling predictions.

The media industry can leverage location data and services from HERE to improve their data science, gain a better understanding of consumers and build more efficient campaigns. 

Our strategic customers within the media industry

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Success Story

Areas of expertise

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Advertising

Enhance the advertising ecosystem with leading location data and services

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Publishers

Helping publishers better understand their audiences