Leveraging data to understand audiences
Location data is disrupting the media industry. It acts as a bridge between the digital and the physical worlds, helping advertisers understand and leverage all the data they hold about consumers.
A greater understanding of where consumers have been, where they are, and where they’re going paints a clearer picture of who the consumer is, revealing patterns and enabling predictions.
The media industry can leverage location data and services from HERE to improve their data science, gain a better understanding of consumers and build more efficient campaigns.
Areas of expertise
Enhance the advertising ecosystem with leading location data and services
Helping publishers better understand their audiences