Enhancing customer experiences through location
A global fast food chain in France had an ambitious plan: to reach a precise target group at scale, engage with them, and finally drive foot traffic to defined restaurants. To achieve success, the restaurant turned to an advertiser who leveraged an audience segment from adsquare, a neutral mobile data exchange that uses HERE Places and 2D Footprints data to better understand consumers’ real-world behavior.
Enhance the advertising ecosystem with leading location data and services
Helping publishers better understand their audiences