Key topics

Accelerating innovation with AI-powered location intelligence
AI-powered location intelligence is driving Thailand's digital transformation, supporting the Thailand 4.0 economic model. By turning data into predictive insights, it enables smarter decisions in mobility and logistics. From fleet optimization and last-mile delivery to real-time routing, driver performance insights and EV transition strategies, geospatial intelligence and AI are fostering a more efficient transport ecosystem.

Reimagining the driver experience for every journey
Thailand's automotive industry is evolving with the EV 3.5 policy and 30@30 vision. Location tech such as ADAS, driver behavior analytics, digital cockpits and Navigation on Autopilot (NOA) reduce human error, increase situational awareness and support safer driving in complex environments, advancing Thailand towards a more connected and intelligent mobility ecosystem.

Orchestrating seamless logistics from planning to delivery
Thailand's National Strategy and Eastern Economic Corridor (EEC) initiative is raising expectations for faster, better connected and more resilient logistics networks. Organizations are using real-time mapping, geospatial analytics and AI to gain end-to-end supply chain visibility. This optimizes routing and efficiency, helping lower costs and boost Thailand's role in regional trade.
A look at this year’s HERE Directions Bangkok 2026 speakers

Abhijit Sengupta
General Manager, Southeast Asia & India, HERE Technologies

Bart Sweerman
Senior Vice President, Global Services & Support, HERE Technologies

Jared Murray
Senior Director, Business Solutions Architect, APAC, HERE Technologies

Thanyapat Sakunkonchak
Senior Account Executive, HERE Technologies

Munish Verma
Senior Sales Manager, HERE Technologies

Archavakul Punyashthiti
Senior Manager, Product Portfolio Management, HERE Technologies

Tanarat Mityodwong
Business Solutions Architect, HERE Technologies
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