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APIs 4 min read

How Location Services Transform the Insurance Industry


Insurance companies are increasingly recognizing the critical role of accurate location data in improving operational efficiency and customer satisfaction. From assessing risk and pricing policies to managing claims and detecting fraud, the applications of location intelligence are vast and varied. HERE Technologies is at the forefront of this transformation, offering innovative solutions that enhance customer service, streamline claims management, and improve underwriting accuracy.

Insurance Market Trends and Challenges

The insurance industry is undergoing significant changes driven by technological advancements. Key trends include:

  • Automating Underwriting and Risk Assessment: Utilizing big data and AI to streamline these processes.
  • Streamlined Claims Management: Enhancing claims processing with straight-through processing technologies.
  • Real-time Capital Management: Using advanced data analytics for better capital management.

HERE Customer Use Cases 

Improved Underwriting Accuracy

A leading insurance company integrated HERE's geocoding and mapping services into their underwriting process. By analyzing the geographic risk factors associated with policyholders, the company was able to create more accurate pricing models. This resulted in a 15% reduction in underwriting losses and a 10% increase in customer satisfaction.

Streamlined Claims Management

An insurer used HERE's traffic analytics and reverse geocoding to enhance their claims processing. By accurately mapping the location of accidents and analyzing traffic conditions at the time of the incident, they were able to reduce the average claim settlement time by 30%. This efficiency improvement led to higher customer retention rates.

How HERE Location Services Empower Insurance Companies

1. Underwriting and Pricing

Accurate risk assessment is the backbone of effective underwriting. HERE provides global, high-quality location and traffic data that enables insurers to build comprehensive scoring models of driver behavior, evaluate geographic risk factors, and comply with regulatory requirements such as GDPR. This ensures more precise pricing models and enhances compliance with regulatory standards.

2. Automated Claims Processing

HERE's location data significantly reduces the time and cost associated with claims processing. By accurately pinpointing the location of incidents and analyzing accident data, insurers can streamline their claims management processes. This leads to faster settlement times and improved customer satisfaction.

3. Fraud Detection

Fraudulent claims are a costly problem for insurers. Using HERE Location Services customers can identify anomalies in claim data, helping insurers detect and prevent fraud more effectively. This not only saves money but also maintains the integrity of the insurance process.

4. Driver Behavior Analysis

Understanding driver behavior is crucial for both underwriting and claims management. HERE's location intelligence provides insights into driving patterns, illegal maneuvers, and risky behaviors. This data helps in creating personalized insurance models that reflect individual risk profiles, ultimately leading to safer driving and reduced claims.

5. Real-time Driver Safety

Promoting safer driving behaviors is beneficial for both insurers and policyholders. HERE's real-time data on traffic conditions, speed limits, and weather can be used to develop applications that alert drivers to potential hazards. This proactive approach not only reduces accidents but also enhances customer loyalty.

How HERE Location Services Work Products and Services

  • Maps: Comprehensive global map coverage with rich attributes.
  • Speed Limits and Traffic Signs: Accurate data to assess driving conditions.
  • Traffic and Traffic Analytics: Real-time and historical traffic data to analyze and contextualize incidents and to predict future traffic behavior.
  • Places and Weather Data: Crucial for understanding environmental factors.
  • Geocoding and Reverse Geocoding and Route Matching: Essential for pinpointing locations and re-calculating most probable paths.
  • Routing and Navigation: Helps in planning safe and efficient routes.
  • Mobile SDK and Visualization: Tools for developing mobile and custom applications.



The integration of location intelligence into the insurance industry is transforming how companies assess risk, manage claims, and interact with customers. HERE Technologies is at the forefront of this shift, offering comprehensive solutions that enhance efficiency, accuracy, and customer satisfaction. By adopting HERE's location services, insurers can stay ahead of industry trends and build a competitive advantage.

Ready to revolutionize your insurance operations with location intelligence? Sign up for a free trial with HERE Technologies today and discover the difference it can make for your business.

Christo Mitov

Christo Mitov

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