What happens to traffic when you turn a historic highway into a scenic park?
HERE Technologies — 17 June 2025
5 min read
25 January 2019
An attorney, a tech startup fund manager, a CEO, a geographer... What do they all have in common? They were just a few of the special visitors we welcomed to our CES booth for an exclusive look into how HERE is building the location technologies that will power a new generation of apps and services.
Our guests were given an all-access pass to our demonstrations, treated to one-on-one conversations with our executives (including CEO Edzard Overbeek), and invited to get hands-on with some of our latest innovations. We’re proud to share some of their comments, feedback and articles.
One of the key points we made at CES was that use of location intelligence extends way beyond maps. Jeff Wood is the founder of The Overhead Wire, the host of the Talking Headways Podcast, and an all-around expert on how technology can be put to work for positive impact in cities. We asked Jeff about his thoughts on the future of how data can be made available for use across multiple sectors.
Location data is behind services that are now deeply integrated into our daily lives. City dwellers can effortlessly summon a ride to their street corner, or have food from any of a dozen menus delivered to their door – those are just the beginning. Blake Miller is the founder of Homebase.ai and the host of The Future of Living Podcast, and he’s eager to see how location intelligence will play a part in the home.
Lolita Taub is Backstage Capital’s Principal for “It’s About Damn Time Fund,” a fund focused on investing in black-women founded tech startups. Location data can be a key asset for future services that have deep socio-cultural impacts, and she shared her impressions of HERE in the data space.
**
**“I enjoyed hearing Edzard Overbeek speak about the importance of transparency in the use of data and the opt-in mentality from a consumer perspective,” Lolita said. “HERE is a solid ultra-European-privacy-sensitive location data alternative to Google map data products and services. And with the Amazon Alexa partnership, vehicle manufacturers can now leverage the HERE platform to create delightful customer experiences that extend from home to office (or factory or warehouse) to car to everywhere.”
The data that HERE manages enables powerful solutions for businesses, and that data will often be managed by developer teams. Oliver O’Brien is a researcher at UCL Department of Geography, and author of Supergeography.
Read more about Oliver’s experience here.
While data is our business, we can’t forget the successes HERE has established in the automotive world. Amelia Dalgaard, is the President of the Motor Press Guild, and creator of Motorhead Mama – an enthusiastic look at the automotive world from the eyes of a car-loving mom.
Read more about Emilia’s take on automotive mapping here.
We want to again extend our deep thanks to all of our guests at CES. We’re looking forward to new advancements and announcements coming this year, and we’ll see you again next year at CES 2020!
Bradley Walker
Share article
Bradley Walker
Why sign up:
Latest offers and discounts
Tailored content delivered weekly
Exclusive events
One click to unsubscribe