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Sep. 9-12, 2025 | Munich, Germany

HERE at IAA Mobility 2025

Visit us in hall A1, booth #A11 and discover how a unified live map unlocks automotive innovation.

HERE at IAA Mobility 2025

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Messe Munich I Hall A1 I Entrance West

Hall A1, Booth #A11

Visit us at Hall A1, Booth #A11 and discover how our cutting-edge solutions are shaping the future of navigation, driver assistance and automated driving. Explore our latest advancements and connect with our experts to see how HERE is driving the next generation of mobility.

HERE sessions at IAA

Day 1, Tuesday, September 9 | 17:30 CET | AWS Theatre Stage

Accelerate SDV innovation

The rise of software-defined vehicles and customer-defined systems is rapidly transforming the automotive landscape. Join HERE SVP Product Management Remco Timmer to find out how HERE and AWS are helping automakers accelerate SDV innovation even further.

IAA Mobility 2025

Day 1, Tuesday, September 9 | 15:00 - 15:30 CET | Main Stage

Software-defined vehicles: powered by ecosystem-driven innovation

HERE CEO Mike Nefkens and SVP Product Management Remco Timmer present HERE’s bold vision for the future of software-defined vehicles, where cross-industry collaboration unlocks scalable, safe and intelligent mobility solutions.

IAA Mobility 2025

Day 1, Tuesday, September 9 | 15:00 - 15:30 CET | Main Stage

Software-defined vehicles: powered by ecosystem-driven innovation

HERE CEO Mike Nefkens and SVP Product Management Remco Timmer present HERE’s bold vision for the future of software-defined vehicles, where cross-industry collaboration unlocks scalable, safe and intelligent mobility solutions.

HERE live demos

HERE SceneXtract

Unlock new opportunities for high-quality, cost-effective, and flexible simulation and testing in assisted and automated driving.

HERE ADAS Cockpit experience

Leverage a customizable software solution with an intuitive graphical interface that effectively showcases ADAS capabilities to drivers with superior clarity and safety.

HERE AI Assistant

Discover an intuitive, personalized artificial intelligence (AI) companion for drivers powered by large language models (LLMs) and built on HERE Location APIs.

IAA Mobility 2025 Event Page

HERE Navigation

Deliver a complete and differentiated navigation and services experience for connected vehicles with a turnkey or customizable Software-as-a-Service (SaaS) solution.

IAA Mobility 2025 Event Page

HERE Navigation

Deliver a complete and differentiated navigation and services experience for connected vehicles with a turnkey or customizable Software-as-a-Service (SaaS) solution.