HERE Technologies sets the benchmark for location platforms, according to new analyst report

• HERE earns top ranking, achieves “pacesetter” position in Counterpoint Research’s 2026 Location Platform Effectiveness Index

• Counterpoint Research recognizes HERE’s AI leadership as location intelligence becomes foundational to agentic AI experiences

HERE Technologies, the leading mapping and location data platform, was named the overall leader in Counterpoint Research’s 2026 Location Platform Effectiveness Index for the ninth consecutive year. The report recognized HERE for its comprehensive location capabilities, broad geographic reach, strong partnerships, software-defined vehicle (SDV) vision and AI innovation.

Among 25 companies evaluated, including Google, TomTom and Mapbox, HERE held a significant lead as a “pacesetter,” leading or tying in nearly all index parameters. Counterpoint Senior Research Analyst Murtuza Ali said, “HERE continues to lead the Counterpoint Research Location Platform Effectiveness Index thanks to its rapidly advancing AI-powered mapping and navigation solutions. Through large-scale AI/ML deployment, innovative products like HERE AI Assistant and SceneXtract, and strategic collaborations with automakers, fleet operators, and technology partners, HERE delivers cutting-edge, location-aware services that set the benchmark for the industry.”

Counterpoint Research’s Location Platform Effectiveness Index, one of the industry’s most comprehensive analyses, highlights the growing importance of location technology in the AI era, as location-aware AI features become mainstream and future agentic AI experiences emerge. Counterpoint Research's report underscored HERE’s AI leadership, citing its 10-year, $1 billion agreement with AWS, solutions like HERE AI Assistant and SceneXtract, and investment in AI innovation as agentic use cases materialize.

“As mapmaking has evolved from the download era to streaming and now into the AI live map era, HERE has been at the forefront, setting the pace for the industry,” said Mike Nefkens, CEO of HERE Technologies. “We are proud to be recognized by Counterpoint Research for our leadership and unmatched capabilities for the ninth consecutive year and remain committed to setting the benchmark for what’s possible with location intelligence.”

Key highlights from Counterpoint’s 2026 Location Platform Effectiveness Index:

• Overall location leadership: HERE led or tied in nearly all CORE evaluation categories, spanning capabilities and execution, including map data, services, platform strength, technology innovation, partnerships and customers.

• AI innovation: Counterpoint highlighted HERE’s large‑scale use of AI to automate mapmaking, improve freshness and accuracy, and enable real‑time, context‑aware navigation through innovations such as HERE AI Assistant and SceneXtract.

• SDV vision: SDV Accelerator, developed in collaboration with AWS, positioned HERE as the industry’s “North Star,” helping automakers accelerate their SDV journey.

• Comprehensive global platform and reach: HERE earned top marks for geographic reach and market impact, supporting automakers, fleets and enterprises across more than 200 countries with a unified, cloud‑native location platform.

For detailed information on the Counterpoint 2026 Location Platform Effectiveness Index, visit: here.com/counterpoint-report

About HERE Technologies

HERE is the global leader in mapping and location technology. For more than 40 years, we’ve been powering innovation for the world’s most recognizable companies: from launching our first digital map in 1985, to shaping the future of software-defined vehicles today. With the industry’s freshest and richest unified map and a portfolio of products, services and solutions that serve the needs of multiple industries, HERE reveals opportunities that drive progress and unlock new possibilities for every moving vehicle. Discover more at here.com.