Kiwis expect fast and free delivery, but congested ports and roads point to delays over Christmas
- Shoppers facing delays on Christmas deliveries as some journey times along key corridors jump by a third (33%) on previous months
- Almost three quarters (71%) of Kiwis satisfied with their delivery experiences over the past year but just 4% would return to a retailer after a poor experience
- Almost two-thirds (63%) of New Zealanders surveyed think three to five days of delivery service should be free, with close to half (46%) also believing one to two days should come without cost
- Nine in 10 (89%) Kiwis have shopped online in the past year, with four in 10 (42%) saying the pandemic made them more reliant on it
Online shopping is booming and it is resulting in fierce competition to get goods out quickly and cheaply, according to new research from leading location data and technology platform HERE Technologies.
The research saw 1,200 Kiwis and Australians surveyed, revealing that 42% of New Zealanders have become more reliant on e-commerce through the pandemic.
However, New Zealanders are facing delays on Christmas deliveries as HERE’s congestion data shows journeys along the Northern Motorway between Port Auckland and Pinehill, a key logistical corridor, have jumped 22% this month compared to October 2021 when the city was in full lockdown.
The data shows an even greater increase in journey times on outbound routes, with travel times along the Southern Motorway between Ellerslie and Port Auckland blowing out by 33% last week compared to two months prior.
This is an early sign that Auckland may return to peak pre-lockdown congestion, which saw travel times along some routes taking twice as long as when there was limited traffic on roads in September and October this year.
The good news is around three in four New Zealanders (71%) said they have been satisfied with their delivery experiences over the past year. Meanwhile, 84% said their delivery experience impacts future shopping choices, with just 4% saying they would go back to a retailer despite having a poor delivery experience.
Delivery timeframes of one to two and three to five days were seen as the most acceptable, with just 4% of respondents saying they would be happy to wait five to 12 business days. Almost half of New Zealanders (46%) surveyed expect to pay nothing for one to two days of delivery, and close to two-thirds (63%) expect three to five days of delivery to be cost-free.
Susan Beardslee, Principal Analyst at ABI Research said, “Asia Pacific, including New Zealand, is leading global e-commerce at nearly 40% of total retail and nearly US $2 trillion in revenue in 2021. This historic demand cuts across all transport modes from road, air, ocean, and rail, to fulfilment centres and reveals gaps and bottlenecks in the supply chain. However, opportunities abound to greatly enhance transparency, integration, flexibility, and automation across the supply chain.”
Daniel Antonello, Director and Head of Business for Oceania at HERE Technologies said, “Truck drivers were driving on near empty roads during lockdowns, but it is starting to show signs of creeping up to congestion levels we were seeing pre-lockdown. With the return of passenger vehicles and a busy shopping period ahead with many still likely to look to e-commerce, it is going to be a logistical challenge – on top of well documented congestion at the port itself.”
The research also revealed that despite physical retail stores beginning to reopen for business as the country’s traffic light system comes into effect, 79% of respondents said they will continue shopping online. However, there are some positive news for brick-and-mortar stores as almost a third (32%) of respondents have indicated that they do not intend to keep shopping online to the same extent beyond the pandemic.
Antonello added, “The duration of physical retail closures has resulted in a change in consumer behavior for the long-term. E-commerce is now a go-to for most as opposed to filling a pandemic-induced gap. As the festive shopping period approaches, retailers should be anticipating multichannel commerce with a weighting towards online, which will pose a challenge in terms of stock management and consistency of experience.”
Notes to the editor
Further breakdown of research findings
The research by Pollfish was conducted in September 2021, surveyed 1,200 Australia and New Zealand residents aged between 18 and 54.
- In the past 12 months, how often have you shopped online and had your shopping delivered to you?
|
Weekly |
21% |
|
A couple of times a month |
37% |
|
A few times a year |
20% |
|
Rarely |
11% |
|
Not at all |
11% |
- Do you feel like the pandemic has made you more reliant on the delivery services provided by online merchants?
|
Yes, definitely |
42% |
|
Somewhat |
35% |
|
Not at all |
23% |
- Will you continue to use online shopping and delivery services in the long term?
|
Yes, I am enjoying online shopping |
47% |
|
Yes, but probably not to the same extent as right now |
32% |
|
No, it's serving its purpose for now but that's it |
10% |
|
No, I've not switched to online shopping |
11% |
- How satisfied are you with your overall delivery service experiences over the past 12 months?
|
Very satisfied |
24% |
|
Satisfied |
47% |
|
Neutral |
17% |
|
Dissatisfied |
3% |
|
Very dissatisfied |
1% |
|
I’ve not shopped online in the past 12 months |
8% |
- Which of the following factors would most improve the delivery experience of your online shopping?
- Respondents listed 1-10 with 1 as highest importance, mean scores in order:
- Cheap or free delivery costs (4)
- Regular updates from the retailer or courier (5.25)
- Quality of the delivery service (e.g. no item damage) (5.41)
- Multiple delivery options based on cost and delivery schedule (5.46)
- Ability to track, trace, and amend schedule (5.49)
- Same or next day delivery options (5.52)
- Accuracy of delivery schedule (5.59)
- Specific delivery time slots (5.78)
- Eco-friendly delivery options (5.94)
- Attitude of the delivery personnel (6.57)
- Respondents listed 1-10 with 1 as highest importance, mean scores in order:
- Which of the following estimated delivery timeframes would you find acceptable?
|
Same day |
15% |
|
Next day |
26% |
|
1-2 business days |
31% |
|
3-5 business days |
24% |
|
5-12 business days |
4% |
- What would you expect to pay in delivery fees for the following delivery timeframes?
|
Nothing |
Up to AUD$5 |
Up to AUD$10 |
Up to AUD$15 |
Up to AUD$20 |
Up to AUD$25 |
Over AUD$25 |
|
|
Same day |
19% |
35% |
30% |
11% |
3% |
1% |
1% |
|
Next day |
30% |
41% |
20% |
6% |
1% |
1% |
1% |
|
1-2 business days |
46% |
38% |
11% |
4% |
1% |
1% |
0% |
|
3-5 business days |
63% |
26% |
7% |
1% |
1% |
1% |
1% |
|
5-12 business days |
79% |
13% |
4% |
2% |
1% |
0% |
1% |
- Would a poor delivery experience put you off making future purchases from the same business?
|
Yes, I know which retailers give me a good experience and I return to them |
40% |
|
Somewhat, I’ll shop around for better options and/or remember a bad experience |
44% |
|
Neutral, it’s not something I’ve given much thought to / I don’t shop online enough to know |
12% |
|
No, I’m happy to purchase from them again as long as I receive my purchases |
4% |
Congestion data
Trip times collected using real-time and historical traffic flow data available in the HERE Traffic Viewer platform
Please note: Percentages in table below represent increase in travel time vs. no traffic benchmark
|
Route |
No traffic (benchmark) |
Pre-lockdown |
Lockdown |
Post-lockdown |
|||
|
6 Jul |
3 Aug |
7 Sep |
5 Oct |
2 Nov |
7 Dec |
||
|
Southern Motorway
|
8mins
|
15mins (+88%)
|
19mins (+138%)
|
8mins
|
8mins
|
10mins
|
10mins
|
|
Northern Motorway (Port Auckland – Pinehill)
|
18mins |
22mins (+22%) |
22mins (+22%) |
18mins |
18mins |
19mins |
22mins |
|
Southern Motorway (Ellerslie - Port Auckland)
|
10mins
|
27mins (+170%)
|
18mins (+80%)
|
13mins (+10%)
|
12mins
|
14mins
|
16mins
|
|
Northern Motorway (Pinehill - Port Auckland)
|
16mins |
35mins (+119%) |
47mins (+194%) |
18mins (+13%) |
18mins |
18mins |
19mins |
Media contacts
Keep Left on behalf of HERE Technologies
Mitchell Blincoe
+61 427 801 843
Mblincoe@keepleft.com.au
HERE Technologies
Camy Cheng
+65 9088 4127
Camy.cheng@here.com
About HERE Technologies
HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. To learn more about HERE, please visit www.here.com and http://360.here.com.