How to use:
This package includes customizable templates for email campaigns for events that HERE takes part in but does not organise. Follow these steps to tailor the content effectively and ensure your messaging is clear and engaging.
Fill in the placeholders: Replace all bracketed placeholders (eg, [event name], [event location], [date]) with the appropriate event details.
Note: You don’t have to fill out the name of the recipient at the beginning of the email – this will be filled out automatically.
Subject lines: Keep them between 30-50 characters to grab attention without truncation.
Preview text: Aim for 60-90 characters to provide a compelling summary that complements the subject line.
EMAIL #1 – Email invitation
Subject: Meet us at Parcel+Post Expo, Amsterdam
Preview text: Join us at Parcel+Post Expo on October 21–23
Hi {contact.firstname},
Please join us at Parcel+Post Expo on October 21–23 at RAI Amsterdam. It’s the perfect opportunity to explore HERE’s latest innovations specifically for delivery, CEP, and postal companies.
Meet me at Stand 12.62L to explore how our solutions can support your delivery operations
Don’t miss Bart Coppelmans, Head of Enterprise Product at HERE Technologies, in the panel discussion “Beyond the Map: How Smart Location Strategy Shapes Delivery Networks”
Location: The Locker Room
Time: 15:40–16:20 on October 21
If you’d like a free ticket and to schedule a meeting, simply reply to this email.
We look forward to seeing you.
Best wishes,
HERE Technologies
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EMAIL #4A – Thank you for attending - from Marketo
Subject: Thank you for joining us at [event name]
Preview text: We appreciate your visit at [event name]
Hi {contact.firstname},
Thank you for visiting HERE Technologies at [event name]. It was our pleasure to meet and connect with you.
If you'd like to know more about how HERE can help your business, please feel free to reach out through our contact form.
CTA (button): Contact us
Best,
HERE Technologies
EMAIL #4B - Thank you for attending - from an AE
Subject line: Thank you for visiting us at [event name]
Preview text: I appreciate your participation at the event
Body:
Hi [contact's first name],
It was great meeting you at Parcel+Post Expo and learning more about your delivery operations and objectives.
If you'd like to dive deeper into how our location solutions can help optimize routes, improve delivery efficiency, and enhance tracking visibility, I'd be happy to provide more details. Just let me know if you'd like me to schedule a follow-up meeting.
In case you missed the keynote, please find the white paper Parcel-Locker Location Strategy for Networking Operators, written by Andre Veskimeister, along with an interview with Bart Coppelmans: xxx
Best wishes,
[AE name]