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HERE booth

Startup Alley Competition

Are you a startup that's moving the world forward? Tell us how and win one of five free booths at ITS Asia Pacific Forum 2020.

The competition

Does your startup use location technology to power intelligent transport, mobility solutions or smart cities? HERE Technologies and ITS Australia believe your world-changing work needs to be seen. 

HERE Technologies is covering the cost of a booth at the ITS Asia Pacific Forum for five outstanding mobility startups.

All you have to do is tell us how you're moving people and/or things in better ways with location technology – or how you would like to.

What’s ITS and Why do I need a booth there?

Organized by ITS Australia, the ITS Asia Pacific Forum is the must-attend event for the intelligent transport systems community in the region. This year, it will be in Brisbane from May 25-28, 2020. 

The theme for 2020 is: “ITS Innovation Creating Liveable Communities.” There will also be a focus on hot topics like mobility as a service (MaaS), autonomous vehicles, data analytics and network development.

This is an ideal chance for you to gain publicity for your startup, show how you’re moving society forward, and network with industry leaders.

Who can enter?

  • Startups located, or operating in, the Asia Pacific region
  • Startups that have been operating for less than three years
  • Startups using HERE Location Services to improve communities through intelligent transport or mobility solutions OR otherwise demonstrate how these services could benefit your solution(s) and society
  • Teams of 2 or more people with a minimum age of 16-years-old (if younger, with guardian approval)

How to enter?

  1. Fill out registration form
  2. Create a compelling PowerPoint presentation of up to 10 slides (using the template provided below), telling us why you should win a booth at ITS Asia Pacific Forum. Please be sure to address the Judging Criteria highlight below!
  3. Email your presentation to

PowerPoint Submission Template

Terms & Conditions

Date Description

March 15

Deadline for submissions

March 21

Winners announced

May 25-28

ITS Asia Pacific Forum 2020, Brisbane

Who is HERE Technologies?

HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. 

Don’t use HERE services yet? 

Sign up for a free developer account here and start using HERE products and services to help you meet your business goals.

Judging criteria



Vision and mission

Communicate a clear business vision and mission and relevance to the competition




Outline key products and achievements your startup has made since it was founded



Use of location

Demonstrate the excellent use – or potential use – of location technology in your business



Understanding of HERE

Showcase how and where in your solution HERE location services are being used or could potentially be used to benefit society and your startup

Enter now for a chance to win!

Do you have what it takes to win a free booth at ITS Asia Pacific?