Getting closer to audiences
Why publishers are turning to HERE
In the age of GDPR, publishers must offer compelling and delightful experiences that give consumers a reason to share their location information. Location allows publishers to deliver more relevant and valuable ads, and drive next-gen interactions that take place both indoors and outdoors.
HERE enhances the entire advertising campaign process – from audience segmentation to targeting and measurement. We enable publishers to work more efficiently, with greater precision, and to a higher degree of success.
Key differentiators
Deliver meaningful content
Understand and reach a precise local audience or give local context to end-users. HERE location solutions provide more context to specific locations, so you can capitalize on your audience’s needs.
Rich, broad location data
Empower your mobile, web and desktop applications with HERE location data. Bring context to your users and offer actionable insights into targeting, segmenting and measuring audiences.
Compelling ad creative
With HERE, you can craft more delightful experiences for consumers that incite action. Put location at the heart of your campaign creative and route your audience to that weekend sale.
Location data improves advertising efficiency
Discover how HERE can help you address the problem of inaccurate location data.
Products for Publishers
HERE Advertising Data Services
Smart location context that takes advertising campaigns to the next level
Location Services
Intelligent location services for better decisions
HERE Positioning
Accurately track people, devices and things with or without GPS