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Internet & Media

Enhancing customer experiences through location

Introduction

Leveraging data to understand audiences

Location data is disrupting the media industry. It acts as a bridge between the digital and the physical worlds, helping advertisers understand and leverage all the data they hold about consumers.

A greater understanding of where consumers have been, where they are, and where they’re going paints a clearer picture of who the consumer is, revealing patterns and enabling predictions.

The media industry can leverage location data and services from HERE to improve their data science, gain a better understanding of consumers and build more efficient campaigns. 

Our strategic customers within the media industry

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Success Story

How a fast food chain served up a 46.72% increase in footfall

A global fast food chain in France had an ambitious plan: to reach a precise target group at scale, engage with them, and finally drive foot traffic to defined restaurants. To achieve success, the restaurant turned to an advertiser who leveraged an audience segment from adsquare, a neutral mobile data exchange that uses HERE Places and 2D Footprints data to better understand consumers’ real-world behavior.

Areas of expertise

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Advertising

Enhance the advertising ecosystem with leading location data and services

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Publishers

Helping publishers better understand their audiences