HERE Directions is the place to be for anyone and everyone in the business of location.
Join HERE leaders, partners and industry experts as they discuss how location is powering the latest innovations in on-demand delivery, mobility as a service, AI, ML, IoT, autonomous driving and telecommunications.
Location has the power to drive solutions that enable more engaging customer experiences, improve supply chain and fleet efficiency and make our roads safer.
Watch the session from the live event to see how mapping and location technology is shaping and transforming the world around us.
Key themes





Supply Chain Optimization
Create greater visibility for your supply chain. Increase your business efficiency and establish transparency.
Fleet Management
Keep your business and your fleets moving with efficient routing and lower your costs by calculating the best ETA for each vehicle.
With advanced location technology, emergency and public safety services can provide detailed, up-to-date roadway information to reduce response times.
Urban Mobility
Get location data insights to improve efficiency, create smarter customer experiences and identify new monetization opportunities.
Connected Driving
Create intuitive navigation solutions with our connected services. Build consumer trust by using rich map data and services for your ADAS systems.
Key notes

HERE for location – today & tomorrow
Edzard Overbeek
CEO HERE Technologies
CEO, Edzard Overbeek, will take the virtual stage to present a global view of HERE Technologies and discuss how the power of location can be harnessed to enable our customers and partners as you navigate through challenges today and in the future.

Innovating & co-creating location solutions for tomorrow
Stanimira Koleva
SVP, General Manager APAC
Learn about the immense wave of technological innovation triggered by the current crisis and discover how location intelligence can help companies in the Asia-Pacific region refocus their approach.

Co-creating location-centric solutions
Fred Hessabi
SVP, General Manager EMEAR
Find out how HERE is expanding its partnership base and diversifying across industries throughout the EMEAR region, and learn how location technology can help you seize more opportunities for your business.

Innovating together in 2020 & beyond
Stephen Patak
SVP, General Manager AMER
Get a regional perspective on this year’s events. Discover why today, more than ever, the world relies on location technology and see how location solutions can help companies and cities get back on track.

The power of location technology
Dr. Giovanni Lanfranchi & Jørgen Behrens
SVP Development, Chief Technology Officer / Chief Product Officer
Get a comprehensive overview of the HERE platform technology stack, including its different layers and their offerings, and see how it can empower a whole new generation of solutions.

Location intelligence in the COVID-19 era
Dominique Bonte
VP, End Markets, ABI Research
Changes set in motion by the outbreak of the pandemic have hit the “physical” industries hard while allowing those digital ones to thrive. Find out why location tracking and intelligence will be critical for relaunching economies.
Market deep dive and HERE products and solutions

Creating a resilient & transparent supply chain with location intelligence
Erminio Di Paola
VP, Product Management
The pandemic has left no doubt that a resilient supply chain is crucial for the logistics industry. See how location technology can help address supply chain challenges and increase transparency and visibility.

Reshaping the way we move, together: how mobility can reset for growth
Cyril Leman
Senior Manager, Product & Portfolio Marketing
Recent events have left the mobility industry with new challenges to overcome. Find out of how different mobility providers can work together to create green, sustainable, connected and location-powered mobility.

Connected & safer driving: from megatrends to strategic imperatives
Carsten Hurasky
Senior Director, Industry Solutions
With major shifts in business models and revenues streams, OEMs are expected to invest in their own solutions to remain relevant. Tune in and discover what’s next for the auto industry.

Solutions for location visualization & development / Exchange & monetization via HERE Marketplace
Jonathan Abon & Sanjiv Ghate
VP, Product Management / VP, Data Monetization & Marketplace
Discover how you can fulfill your data, visualization and modeling, development, and monetization needs associated with location-centric products and services. Understand what’s unique about the HERE platform and what gives us our pole position in location platforms.

Location data & services for developers
Mithun Dhar
VP, Developer Relations
Get an under-the-hood view of the newest additions to our Freemium package. Discover how to help your business operations and products better navigate the environments in which they operate.