Industry Voices

Find out what the press, customers and industry analysts think about HERE

  • "The world is in the midst of a revolutionary shift from captive, siloed data to the open and interoperable Internet of Things (IoT), where pervasive sensors, connectivity and analytics enable new business models and efficiencies. These large volumes of (old and new) data must be put into context to derive the insights required for organizations to optimize operations and identify opportunities for new products and services."

  • "HERE demonstrates leadership in map-making, automotive, industry vision and openness. HERE scores highly on map freshness, particularly in terms of the depth and detail of its updates and meeting validation requirements. HERE is aggressively improving on areas like POI search, developer community and visualization."

    • Strategy AnalyticsNitesh PatelDirector
      Automotive, Enterprise, IoT, and the Mobility Sector to Drive Future Location Sector GrowthJanuary 16, 2019Download the report
  • "Maps remain critical elements across all consumer, mobility, and Internet of Things (IoT) use cases, powering a range of transformational paradigms, including location-based search, social networking, end-to-end freight tracking, and autonomous driving."

    • ABI ResearchDominique BonteVice President
      THE FUTURE OF MAPS: TECHNOLOGIES, PROCESSES, AND ECOSYSTEMDecember 24, 2018Download the report
  • “HERE topples Google to take first place. HERE has always scored well on the completeness of its offering and has been the outright leader on this front for some time. Where it traditionally lagged Google was on the reach parameter of the index, but this has been steadily improving, particularly in terms of wide range the verticals it addresses. Another important factor has been HERE’s strong focus on the developer community, which it 1H18 has seen a major overall of its developer program and associated API pricing policy that has been well received.”

    • OvumEden ZollerPrincipal Analyst
      Location Platform Index: Mapping and Navigation August 2018August 21, 2018Download the report
  • “HERE with its Reality index leads Location Intelligence having intelligence from different sources from app developers to device manufacturers to automobile sensor data.”

    • Counterpoint ResearchNeil  Shah Research Director
      2018 Counterpoint Research Location Ecosystems UpdateAugust 9, 2018Read the report
  • "Concerns that companies are abusing public trust in the way they gather and use location data mean a fundamental rethink is needed in order for people to embrace new services such as autonomous cars and drone deliveries, according to a major new study by HERE Technologies."

    • HERE Technologies
      Privacy and Location Data StudyMarch 5, 2018Download study
  • "Authored by the HERE Trend & Innovation Research Team, the Location Trends Report 2018 uncovers the top five location trends that are set to shape the future of how we live, travel and work."

    • HERE Technologies
      Location Trends Report 2018February 26, 2018Read more
  • "HERE Technologies’ continued transformation of mobility now facilitates multimodal transport and lodging integration, optimized for a holistic customer experience, and positioned for smaller providers to compete through an open and efficient platform."

  • "The opportunity for Mastercard and HERE, as they create these new ecosystems, is to find solutions across a variety of verticals that make cities smarter and safer for the residents and the enterprises that serve them."

  • "Together, SK Telecom and Here will further develop their data processing capabilities to support continuous map updates for cars in near real-time. Here is already developing HD Live Map for Korea as part of a complete global platform for automakers, and this step will enable the acceleration of that work."

  • "In the race to deploy self-driving vehicles to the masses, much of the focus has centered on which companies are in the lead…'We believe there is no single company on the planet that can solve this problem by themselves,' Overbeek [said]. 'Those companies that think that, have lost the battle already.'"

  • "HERE Mobility has launched HERE's Open Mobility Marketplace, which will serve as a central hub for 17 European countries with systems for optimizing and streamlining the management of vehicle fleets."

  • "The app won’t just be useful for booking a seat on the Hyperloop. Thanks to HERE’s navigational data, it also provides 'turn-by-turn indoor walking directions' to help passengers negotiate large transit centers, venues, shopping centers, and airports."

  • "Bosch said its stake will allow it to provide real-time location services for the Internet of Things, as industries link hardware and software for the so-called Fourth Industrial Revolution."

  • "The HERE Safety Services Suite promises to beam real-time information on road conditions, potential hazards, and changing speed limits to the dashboard of new BMW cars from mid-2018, calling on data from a growing fleet of vehicles spanning multiple automakers."

  • "The tech giant is partnering with HERE on a next-gen communications hub for nearly or completely autonomous cars. HERE's location info will help LG share a car's situational awareness with other vehicles, giving you customized driving info and (potentially) smarter decisions. If there's a road ahead with mercifully light traffic, for instance, your car might turn on to it to avoid delays."

  • "This is HERE's first major effort to leverage its core mapping and location technologies to move into other markets. HERE Tracking is built on the company's Open Location Platform, which uses satellites, cameras, and cell towers to collect the data it sells and licenses to clients. The move is a natural extension of HERE's core business, and could prove lucrative, as Mobile Experts projects that the device cloud services market related to asset tracking applications will triple from $2.2 billion in 2016 to $7.5 billion by 2022."

  • "HERE remains the leading mobile location platform and has improved in areas such as place search, social and community, and indoor navigation. Strategic partnerships in China and Japan will create growth opportunities in these markets, while it is also targeting other sectors.”

    • Strategy AnalyticsNitesh PatelDirector
      HERE Extends Leadership in Mobile Location PlatformsDecember 5, 2017Download now
  • “The Open Location Platform (OLP) approach adopted by HERE has put it in a unique position to expand customer base, strike key strategic partnerships and attract investments.”

    • Counterpoint ResearchNeil ShahResearch Director
      Location Platforms Effectiveness Index 2017September 29, 2017Download now
  • "HERE’s automotive services are uniquely synergistic. Its cloud offering effectively complements its edge play. HERE seamlessly connects the edge to the cloud through its intelligent in-vehicle software and its Open Location Platform, which enables and extends numerous global and diverse clients’ end-to-end solutions."

  • "HERE is redefining the value and nature of the embedded navigation map, building on its already powerful market position. The sharing of vehicle sensor data…is an industry breakthrough that also helps set the stage for automated driving — as does HERE’s HD Live Map. HERE is also finally realizing the dream of using the map as a sensor."

    • Strategy AnalyticsRoger LanctotAssociate Director
      February 7, 2017Download now
  • "HERE, has transformed from a mapping and navigation platform to an ‘open location platform’ company, emerging as a clear winner in the location ecosystem. HERE’s biggest strength is its score of partnerships from component players, internet companies, technology companies to automotive OEMs."

    • Counterpoint ResearchNeil ShahResearch Director
      Location Ecosystem: Blue Ocean – From Two Sharks To A Whale & A SharkJanuary 27, 2017Download now
  • "The location ecosystem continues to evolve from two sharks HERE & Google to a Whale (HERE) and a Shark (Google) as HERE widens the gap with rivals. HERE’s biggest strength is its score of partnerships from component players, internet companies, technology companies to automotive OEMs."

    • Counterpoint Research
      Location Ecosystem - Blue Ocean- From Two Sharks To A Whale & A SharkJanuary 27, 2017Download now
  • “Working with HERE powers our missing location component solution that allows us to scale globally. It aligns with our vision of expanding our connected car IoT services business outside Taiwan, utilizing HERE’s one global platform solution.”

    • Trans-IoT, a Foxconn Group SubsidaryKeanu LinGeneral Manager
      January 19, 2017
  • “For over 15 years, HERE has been a trusted global partner of geospatial map data and traffic services used to power many of the diverse industry leading products that Garmin offers. The combination of their high quality global digital maps and location centric services with a dedicated and supportive team of experienced industry professionals results in an overall value proposition that has been an important component to the ongoing success of our business.”

    • GarminDan BartelVice President, Consumer Sales
      January 12, 2017
  • "Audi, BMW and Mercedes, the otherwise so fierce competitors, joined together a year ago and bought Here, a producer of extremely accurate, digital maps that can compete with Google Maps. Matterr of expense: 2.6 billion euros."

  • "A critical component for autonomy is digital mapping at several layers of definition better than at present available in your satellite navigation system. One key specialist company is HERE, jointly owned by Audi, BMW and Daimler, and is busy mapping cities to a fresh level of detail. HERE chief executive Edzard Overbeek envisages a world ­entirely captured digitally, with data fed to the car in real time so that the self-driving system can ­respond to conditions ahead, ­including weather. “We have one of the largest ­databases in the world,” Overbeek says. “We’re moving this from ­metres to centimetres precision.” The pressure is on to deliver."

  • “In Finland, we are aiming at fast deployment of cooperative ITS (C-ITS) by utilizing our existing cellular infrastructure and connected mobile users, piloted in NordicWay project. During that project, HERE has demonstrated its strong foundation of location based services and capabilities to provide C-ITS solutions in line with government needs.”

    • Finnish Transport Agency (FTA) & Finnish Transport Safety Agency (Trafi)
      January 8, 2017
  • “Working with HERE across their portfolio helps us to provide the high quality digital map content, products and services that engineers, developers and GIS professionals need today.”

    • ADCi & ADC WorldMapJoe Roehl
      January 6, 2017
  • “As ORTEC we want to empower organizations globally with mathematical optimization technology and advanced analytics to optimize the world. Our smart mathematical solutions enable many global leading customers to analyze and optimize their decision making in a rapidly changing world. HERE is a long term reliable ORTEC partner, providing us with consistent quality map solutions. HERE’s innovative map data and services are essential for our key optimization solutions and are very hard to find elsewhere.”

    • ORTECWouter LuijtenChief Product Officer
      January 5, 2017
  • “We work with HERE because they provide a trusted, high quality and very rich data set with the country coverage required.”

    • MyDrive Solutions LtdDerrick GrayProduct Director
      January 5, 2017
  • "Here is one of the hottest names in mapping — for companies in the auto business, at least — since it’s one of the few good options they can get ahold of that isn’t controlled by a competitor. It essentially offers them an out from relying on Google and gives these companies the ability to control a relatively mature mapping platform’s development"

  • “HERE is one of the few that has shown ground breaking progress over the last few days…the addition of Mobileye is a particular endorsement of its strategy as only 12 months ago, Mobileye was adamant that autonomous driving did not require a map. This embarrassing about-face gives HERE’s credibility another meaningful boost. HERE is now a credible threat to Google Maps.”

    • Radio Free MobileRichard Windsor
      CES Day 1/2 - Winners and losersJanuary 1, 2017
  • “DAT.Mobility has been using HERE road network data, Traffic Analytics and Traffic Patterns for many projects. These data sources have great value to provide our customers with high quality up-to-date and historical information about road traffic conditions and vehicle speeds. DAT.Mobility combines HERE data with other (big) data sources and modelling tools to add value for clients.”

    • DAT.MobilityPeter van der MedeBusiness Developer
      January 1, 2017
  • “VIA’s Traffic Solution Software has put a big step forward with the use of HERE Traffic Analytics Speed Data. We now help many road authorities in their task to increase road safety and usability. The data is absolutely marvelous.”

    • VIAErik DonkersDirector
      January 1, 2017
  • “These announcements are a major step forward for HERE as it has fixed its previously blank spot in China as well as added another major ecosystem and the global silicon leader to its stable. Furthermore, this will increase and enrich the data that is available to HERE to train its algorithms which should help it to make its services smarter and richer than those of its competitors.”

    • Radio Free MobileRichard Windsor
      HERE – Pole positionJanuary 1, 2017
  • “Always at the forefront of data, HERE has been a privileged and indispensable partner of GEOCONCEPT for many years. Here Map Data are essential for geomarketing studies, and Traffic Patterns Data that model road traffic every 15 minutes allow our Field Service Manager customers to be closer to the reality on the ground.”

      January 1, 2017
  • "HERE’s partnership with Tencent could be the start of a very interesting chapter for the Berlin-based mapping company with the Tencent hinting on using HERE data and services for ‘FourSquare-like’ location intelligence services."

  • "With that in mind, the deeper alliance with HERE has Microsoft appealing to developers of IoT tools since location intelligence is such an integral part of powering those services."

  • "At the same time, though, Here’s mapping data seems to have gained prominence in Microsoft’s backend. As Microsoft has moved deeper into new areas like AI, with Cortana, it has embedded Here location and mapping data into that, along with Bing Maps and other services; and it’s playing a significant role in Microsoft’s developer play powering the Bing Maps API in the Azure Marketplace."

  • “HERE continues to be an industry leader and geospatial innovator and by expanding our long-standing partnership with HERE, we will continue to bring benefits to our customers.”

    • MicrosoftJordi RibasCorporate Vice President, Bing Program Management
      December 15, 2016
  • “We have selected HERE for its accurate global map database, rich feature set, and right level of flexibility, which allows for easy implementation. HERE enables us to go to market faster and they provide continued excellent support.”

    • MAN Truck and Bus AGFrank TinschertVP Telematics and Digital Solutions
      December 14, 2016
  • “such a system could be a key feature of autonomous driving technology which will require huge volumes of data to replicate a human’s anticipation and driving skills.”

    • Autocar
      December 8, 2016
  • "Here WeGo is perfect when you’re visiting a big city. It’ll help you navigate your way around without getting lost, with options for walking, driving, train, bus, and bike. You can download certain maps to use offline."

  • “For the third year running HERE continues to outperform its competitors by providing superior levels of country coverage for both navigable maps, and indoor venues. Additionally, HERE provides superior hybrid offline functionality, and a comprehensive approach to supporting in-vehicle navigation."

    • Strategy AnalyticsNitesh PatelDirector
      Mobile LBS: Status Update and Platform AssessmentNovember 1, 2016Download now
  • “We are delighted to introduce HERE to our global marketplace for technology partners, and to connect HERE with our customers through the AliLaunch program."

    • Alibaba Cloud GlobalDajiang HANHead of Global Cloud Marketplace
      October 16, 2016
  • “HERE has a unique portfolio with a global reach across automotive, enterprise and consumer, with an agnostic experience across devices. It’s a perfect example of innovation and one that complements SAP’s product portfolio.”

    • SAPThorsten LeiduckGlobal VP ISV Ecosystem
      November 1, 2015