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September 24, 2019

Directions Europe 2019

Bolle Festsäle
Alt-Moabit 98, 10559 Berlin

Berlin TV tower from above

An exclusive event for HERE customers and potential partners.

The new reality: collaborative and location aware

Hosted by our CEO, Edzard Overbeek, this year is all about partnership and platforms.

Join industry innovators and thought leaders from HERE, Bosch, SAP and more, as well as potential partners to discuss developments and help you find your place in the modern business world.

Be a part of our partner ecosystem – built on an Open Location Platform— where you can share insights and benefit from each other’s insights and technology.

Key themes

Harmonizing urban mobility

Balance expansion with efficiency while maintaining innovative services.

Modernize your supply chain

Optimize supply, improve efficiency and solve the last-mile challenge with real-time tracking and location data.

Accurate city planning

Optimize data-driven decisions at scale with granular visibility on traffic patterns and incident detection.



09:00 – 10:00


Doors open for Directions Europe 2019.

10:00 – 10:05

Welcome to Directions Europe 2019

Bart Sweerman, VP Industry Solutions

10:05 – 10:20

Today’s industry challenges and using location technology to solve them

Stefan Hansen, SVP General Manager EMEAR


The New Reality

HERE CEO, Edzard Overbeek, will highlight the strength of our partner ecosystem, and how together, we are better able to solve our customers’ problems and enable the autonomous world.

All day

Tech Lounge

Watch our experts and partners demonstrate how location data is solving some of the pressing problems of today and tomorrow. Learn how we can enable the autonomous world by collaborating with our partners and customers.

Participating partners:

  • Michael Bauer International
  • CGI
  • Geoconcept
  • Airweb
  • Leogistics
  • Cisco


In conversation with our Partners

Join four of our partners as they talk about how location intelligence helped them to discover value across industries and solve their unique business needs.

  • Dr. Bernd Heinrichs, EVP & Chief Digital Officer, Mobility Solutions, Bosch
  • Matthias Hormuth, Director of Solution Management, PTV Group
  • Emmanuel Maillard, VP Automotive Sales, Tieto 
  • Till Dengel, Global Head of Digital Logistics Solutions Management, SAP

14:35 – 15:05

Location Tech in EMEAR: Where We Are Today, Market Trends

Dominique Bonte, Managing Director and Vice President of ABI Research

15:10 – 16:55

Breakout Sessions

Thought leaders present a wide range of use cases spanning multiple industry segments on location intelligence helping businesses, cities and developers address their unique business challenges.

  • Leen Balcaen, Sr. Director Industry Solutions
  • Cyril Leman, Senior Manager, Product Marketing
  • Erminio Di Paola, VP Transport & Logistics Applications

17:00 – 17:50

Meet our customers

Listen to a panel of our customers discuss what location means to them and what future challenges and opportunities they envision.

  • David F. Giannetto, COO, WorkWave
  • Predrag Pucar, CEO, Nira Dynamics
  • Marco De Bei, Content Manager, ZEN/XS Virtual Testing Solutions, AVL

17:50 – 18:00

Thank you & closing

Stefan Hansen, SVP General Manager EMEAR

18:00 – 20:00

Networking Happy Hour

Join us at our networking reception after the sessions.

Need more information?

Join us September 24th at Bolle Festsäle - Alt-Moabit 98, 10559 Berlin