-
-
Platform Overview Platform Overview
High-precision data and advanced tooling in one place
-
Maps & Data Maps & Data
Build high-quality maps using fresh location data
Maps & Data-
Map Data Map Data
Create fresh, accurate maps and layer global information
-
Dynamic Map Content Dynamic Map Content
Explore industry-leading map content
-
Maps for ADAS & HAD Maps for ADAS & HAD
Help vehicles see beyond sensors with location data sources
-
-
Services Services
Browse our extensive range of services and APIs
Services-
Routing Routing
Make journey planning easier with our routing portfolio
-
Geocoding & Search Geocoding & Search
Translate addresses into accurate geocoordinates
-
Map Rendering Map Rendering
Highly customizable graphics and real-time map data
-
Positioning Positioning
Pinpoint devices and assets locations with precision
-
-
Tools Tools
Build solutions with our flexible developer tools and applications
Tools-
HERE Studio HERE Studio
Visualize, style and edit location data
-
HERE Workspace HERE Workspace
Create location-centric products and services in one space
-
HERE Marketplace HERE Marketplace
Source, buy, sell and trade location assets
-
HERE SDK HERE SDK
Build advanced location-enabled applications
-
HERE Live Sense SDK HERE Live Sense SDK
Enhance driver awareness by using AI
-
HERE Anonymizer HERE Anonymizer
Maximize location data while supporting regulatory compliance
-
-
Capabilities Capabilities
Everything you need for your location-related use case
Capabilities-
Visualize Data Visualize Data
Identify complex trends and patterns
-
Generate Insights Generate Insights
Transform location data into compelling stories
-
Build Applications Build Applications
Create feature-rich products designed for business
-
Develop Services Develop Services
Produce tailored service experiences
-
Make Maps Make Maps
Create and use custom digital maps
-
-
-
-
By Market By MarketBy Market
-
Automated Driving Automated Driving
-
Connected Driving Connected Driving
-
Fleet Management Fleet Management
-
Supply Chain Supply Chain
-
Urban Mobility Urban Mobility
-
Infrastructure Planning Infrastructure Planning
-
Public Safety Public Safety
-
-
By Applications By ApplicationsBy Applications
-
HERE Last Mile HERE Last Mile
Optimize your last mile deliveries
-
HERE Asset Tracking HERE Asset Tracking
Track assets in real-time with our end-to-end solution
-
HERE Navigation HERE Navigation
Use our off-the shelf navigation system
-
HERE WeGo HERE WeGo
Enjoy your journey with our new navigation app
-
-
-
-
Partner with HERE Partner with HERE
-
Partner Network Partner Network
-
-
Pricing Pricing
-
-
Documentation Documentation
-
Tutorials Tutorials
-
Code Examples Code Examples
-
Knowledge Base Knowledge Base
-
Developer Blog Developer Blog
-
-
-
About us About us
-
Events Events
-
News News
-
Press Releases Press Releases
-
Careers Careers
-
Sustainability Sustainability
-
Leadership Leadership
-
Investors Investors
-
HERE360 Blog HERE360 Blog
-
Rethinking how we move around our cities in 2021, according to experts
Intermodal transit that combines bus, rail, subway, and more is becoming the norm. Industry experts discuss what needs to happen to make it successful and efficient.
As countries worldwide resume or begin new social “lockdowns", people continue to avoid public transportation resulting in an upswing in individual car ownership. In an article published by ScienceDaily, written by Transit App's Jonathan Scheff, and Ohio State University's Harvey J. Miller and Luyu Liu, the US saw a seventy-three percent decline in public transit ridership due to coronavirus in 2020.
But the virus isn't the only factor that's prompting new urban mobility trends.
A shift towards sustainability and multimodal transportation is making mobility more efficient and less expensive. In order to predict what modes of transport are needed in the future, city planners and transportation agencies need to work together to obtain accurate data about how people move between A and B.
In this article, HERE360 gets a peek at the future of transportation via an Intelligent Transport podcast featuring Luisa Wahlig, HERE's Director of Industry Solutions, and Julian Renninger from Swiss Federal Railways (SBB).
Switching from bicycle to train will not only become more common, but it will also be easier thanks to intermodal routing tools like HERE Transit.
Moving towards a common goal
Some expect Zoom to make commuting and therefore transit all but redundant, but cities remain vibrant and interesting places to live and work. So, while restoring reliable and perhaps even more efficient public transit remains a priority, city officials need to account for sustainability as well.
Luisa Wahlig explains: “This is not something that you can solve entirely with an app... what we currently have are fixed-route public transit networks that run in isolation from other urban mobility services, which are then also run in isolation in their own way. If we really want to provide multimodal services that are more convenient, faster, and cheaper, these operational networks need to be much better integrated
Both Wahlig and Renninger believe that the key to successful integrated multimodal travel is co-operation; infrastructure providers, mobility service operators, and authorities need to work together. Renninger points out: “The Swiss government has ordered an open data platform for shared vehicles and would also like to offer open data or open-source intermodal routing... They know that they have to orchestrate this somehow, but... their approach is too administrative, and they must take a more active role... I like the public-private partnership approach and I hope that companies like HERE and SBB can help the government to form its idea of how mobility should be so they can set the right goals."
Night buses with low ridership are not always an efficient use of transit resources. Other options include ride-sharing and e-scooters that connect to larger transit systems.
A cornerstone of these new partnerships is gaining access and sharing real-time and historic user data to better plan for citizens' transport needs. “...If you analyze the data, you see a sharp decline in overall passenger mobility during the first lockdowns across the globe... After this period, you see a fairly sharp recovery of private car usage along with an increase in bicycle traffic... We also saw a steep decline in public transportation usage, but this comes with a much slower recovery. Still today public transit usage is not at pre-lockdown levels... Whether this will be the case in the long term is difficult to predict," states Wahlig.
Moving into the future
Gaining a long view of users' transport needs is simpler when officials can see exactly what's happening and when. Omniflow's “Smart Pole" system (featured at CES 2021) is just one example of smart, location-based tech designed to collect data. Powered by wind and solar energy, the futuristic-looking lamp poles house connected IoT devices to help drivers obtain parking spots quickly, provide lighting through motion detection, and record daily road capacities amongst other features.
HERE Places Footprints and Geofencing can also help officials see exact numbers of movement through certain areas of a city and/or its buildings by defining a specific geographic region. These products and services monitor trackable devices and record their location. This kind of granular data can help plan for more efficient transit scheduling, routing, and assist in the shift to intermodal transport including rideshares, rail, bus, subway, and bicycles.
“The obvious question is who should orchestrate these transport services and networks? If we look at it holistically... considering citizens' wellbeing and liveable cities, it's clear that there needs to be a close and level playing field and public and private partnerships, with the public sector and its public transport operator entities driving the agenda and setting objectives. Otherwise, we risk contradicting the goals of sustainability and accessibility in the long term." – Luisa Wahlig, HERE's Director of Industry Solutions
While predicting driving and urban mobility trends can seem impossible, HERE's location platform, and the data it reveals, can help urban planners and transit officials determine mobility services designed to meet user's changing needs. It can also help officials manage transportation on their own terms, according to the unique characteristics of their cities.
“...This orchestrating of mobility is highly political and there's fear with regards to all these platform effects; you don't want to have Uber or Amazon organizing mobility for the whole of Europe. You want to be able to set your own goals, your own culture, and how your own country is functioning.
“It's natural to be apprehensive... but you can't do it on your own...," concluded Renninger.
Reveal the future of urban mobility with HERE.
Have your say
Sign up for our newsletter
Why sign up:
- Latest offers and discounts
- Tailored content delivered weekly
- Exclusive events
- One click to unsubscribe