HERE continuously updates its Places data by drawing on thousands of different sources, including social media partners, and by applying machine learning to identify true locations and remove irrelevant or duplicated information. Today, HERE Places Extract covers 70 million places, each accurately geocoded to the map.
For continued success, retailers must understand what factors influence store performance. To reduce risk and uncertainty, those in charge of expansion must determine if a specific area is saturated or if one store would cannibalize another before opening in a new location. To increase ROI of campaigns and create more targeted actions, marketers want to learn about real-world customer behavior.
Geoblink's geospatial business intelligence solution informs decision-making in these areas. The tool pulls from multi-sourced, rich datasets, now including HERE Places Extract, and provides advanced analytics and powerful visualization.
High-quality location data is paramount to geospatial business intelligence, yet data availability, granularity and quality remains the No. 1 challenge for companies like Geoblink. HERE is helping tackle that challenge.
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