-
-
Platform Overview Platform Overview
High-precision data and advanced tooling in one place
-
Maps & Data Maps & Data
Build high-quality maps using fresh location data
Maps & Data-
Map Data Map Data
Create fresh, accurate maps and layer global information
-
Dynamic Map Content Dynamic Map Content
Explore industry-leading map content
-
Maps for ADAS & HAD Maps for ADAS & HAD
Help vehicles see beyond sensors with location data sources
-
-
Services Services
Browse our extensive range of services and APIs
Services-
Routing Routing
Make journey planning easier with our routing portfolio
-
Geocoding & Search Geocoding & Search
Translate addresses into accurate geocoordinates
-
Map Rendering Map Rendering
Highly customizable graphics and real-time map data
-
Positioning Positioning
Pinpoint devices and assets locations with precision
-
-
Tools Tools
Build solutions with our flexible developer tools and applications
Tools-
HERE Studio HERE Studio
Visualize, style and edit location data
-
HERE Workspace HERE Workspace
Create location-centric products and services in one space
-
HERE Marketplace HERE Marketplace
Source, buy, sell and trade location assets
-
HERE SDK HERE SDK
Build advanced location-enabled applications
-
HERE Live Sense SDK HERE Live Sense SDK
Enhance driver awareness by using AI
-
HERE Anonymizer HERE Anonymizer
Maximize location data while supporting regulatory compliance
-
-
Capabilities Capabilities
Everything you need for your location-related use case
Capabilities-
Visualize Data Visualize Data
Identify complex trends and patterns
-
Generate Insights Generate Insights
Transform location data into compelling stories
-
Build Applications Build Applications
Create feature-rich products designed for business
-
Develop Services Develop Services
Produce tailored service experiences
-
Make Maps Make Maps
Create and use custom digital maps
-
-
-
-
By Market By MarketBy Market
-
Automated Driving Automated Driving
-
Connected Driving Connected Driving
-
Fleet Management Fleet Management
-
Supply Chain Supply Chain
-
Urban Mobility Urban Mobility
-
Infrastructure Planning Infrastructure Planning
-
Public Safety Public Safety
-
-
By Applications By ApplicationsBy Applications
-
HERE Last Mile HERE Last Mile
Optimize your last mile deliveries
-
HERE Asset Tracking HERE Asset Tracking
Track assets in real-time with our end-to-end solution
-
HERE Navigation HERE Navigation
Use our off-the shelf navigation system
-
HERE WeGo HERE WeGo
Enjoy your journey with our new navigation app
-
-
-
-
Partner with HERE Partner with HERE
-
Partner Network Partner Network
-
-
Pricing Pricing
-
-
Documentation Documentation
-
Tutorials Tutorials
-
Code Examples Code Examples
-
Knowledge Base Knowledge Base
-
Developer Blog Developer Blog
-
-
-
About us About us
-
Events Events
-
News News
-
Press Releases Press Releases
-
Careers Careers
-
Sustainability Sustainability
-
Leadership Leadership
-
Investors Investors
-
HERE360 Blog HERE360 Blog
-
Meet the juicers: using location tech to find and recharge e-scooters

E-scooters have revolutionized our urban landscape, and a new workforce – called "juicers" – are using location technology to ensure they are recharged and ready to ride.
Say hello to the finders and rechargers of lost scooters. The “juicers" use location data to help them keep electric scooters, electric bikes and ride-sharing rolling by connecting the machines with their users and EV charging points. But with the disruption caused by the pandemic, will shrinking cities put juicers out of work or will the rise of secondary cities change the playing field
Location technology syncs up the riders, the vehicle and the juicers.
A juicer's life is not easy. The business is cutthroat, sometimes dangerous, and requires bulk harvesting and charging to produce any income.
In order to make lost e-scooters easier to find, Lime launched a location platform system in 2019 that allows juicers to reserve units they want to corral. Even with excellent location intelligence systems in place, the scooters don't always end up in the most courteous locations.
"I've picked up some from shallow water around Mission Bay and Kohimarama, some worked fine afterward, others are completely dead," says New Zealand university student and part-time juicer Tom Morton.
"Looking for [e-scooters] is a bit like hide-and-seek."
Traffic management systems and location technology are used to thwart scooter-hoarding – another challenge.
Read more: The truth about two-wheel transport? Bikes and scooters are better with maps.
The task of retrieving and recharging units pays an average of US$3 per e-scooter; however, an e-scooter with a completely dead battery pays up to US$20 once it's recharged and back in action. This has led to some unscrupulous juicers scooping up easy-to-find units, stashing them at their homes and waiting for the batteries to run dead so they can make more money.
Tommy Mecklenburg is a juicer working in West Lafayette, Indiana. He's worried the hoarders could ruin the scooter-sharing system for everyone. In an interview with WLFI he said: “It's all about your profit loss and if Bird's taking a loss because these people are hoarding them like they are and they're not making any money, they're gonna pull the Birds from West Lafayette," said Mecklenburg. “It makes it really inconvenient for the people that are out here trying to make a living."
Over in Arlington, Virginia, consultant Joel Kirzner earns extra cash after work by picking up e-scooters low on charge. Using multiple scooter apps, units in his area are displayed on his phone's map. And if he can reach them before other local juicers, he'll be rewarded with cash in his bank account.
"It's like Pokémon Go and you make money," he says.
In 2018, scooter-sharing systems started launching in cities around the world serving as a harbinger of the smart city movement. At the end of 2020 estimates pegged the worldwide sales number at 50 million units. By 2028, the number is expected to grow to 129 million.
Servicing and controlling the numbers of available scooters is key to success. Dockless bike-sharing platforms were blamed for creating an oversupply that clogged city sidewalks and irked urban dwellers. “Bike companies took the approach of growth at all costs, but that's not what we do," said Patrick Studener, vice president, Bird, in an interview with the BBC. “In every city, we start with 100 or 200 scooters, then we scale up into the demand that we see. Day to day, we scale up and down with demand."
Current discussions about urban mobility and ride-sharing now veer into how COVID-19 accelerated the notion of shrinking cities. Last January, in the depths of the pandemic, Lime announced it was pulling out of 12 markets worldwide. Despite the cutbacks, Lime's CEO Brad Bao released a statement at the time saying: “We are confident that Lime will be the first next-generation mobility company to reach profitability."
Read more: UK trials of electric scooters could pave the way for scooter deliveries.
Urban planners point to a number of cities in the UK, Europe and the US as examples of city shrinkage. On the other hand, an examination of transit and population location trends should also consider the impact of rapidly growing secondary cities.
Overcrowding and the cost of living in many of the major cities are pushing populations towards locations previously considered to be less desirable, including West Lafayette, Indiana. Cities Alliance, an NGO based in Belgium, says that secondary cities “...are the fastest-growing urban areas. Some 75 percent of the world's population live in urban settlements of fewer than 500,000 people. This number will only increase. Secondary cities, especially in African countries, are expected to double or even triple in population over the next 15 to 25 years."
The shifting movements of populations will continue to influence urban infrastructure of current and future cities. The need for traffic management, public transportation and mobility solutions will not fade away. Location technology will continue to assist urban planners as transportation will encompass everything from ride-hailing services to bike routing. As long as there is electric mobility, the world will need a new crop of juicers to keep everything charged up and ready to ride.
Have your say
Sign up for our newsletter
Why sign up:
- Latest offers and discounts
- Tailored content delivered weekly
- Exclusive events
- One click to unsubscribe