Gain more insights for audience segmentation
Surface more refined audience segments by applying location technology and environmental factors, such as time of day or weather, to your customer data.
Sharpen your ad targeting
Location data helps define the precise shape of your target location, so customers become visible the moment they enter or exit a building or area. This lets you serve more relevant and timely ads.
Maximize the impact of your advertising
Map the relationship between ad exposure, store visits and purchasing behaviour to better track the effectiveness of ads and make more precise ROI calculations.
The future of audience segmentation
Combined with location technology, AI can boost the efficiency of media planning and buying, audience analysis, campaign performance, dynamic creative optimization, marketing automation and more. Find out how.
A free consultation lets you:
- discuss your unique business needs with a specialist
- learn how HERE can help your advertising have a greater impact
- explore how to improve your audience segmentation, location targeting and campaign measurement