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Want to get to know the HERE Open Location Platform? It's as simple as a cube
Cass Megraw

Cass Megraw

At HERE, we envision a world where life is made even smoother, easier, and more accessible thanks to technology. Blending and collecting data from a number of different sources and sharing it back to businesses and people, our HERE Open Location Platform is our answer to this future world… today.

Starting with last month’s CES 2018, we are giving people the opportunity to play their part in our vision via the custom-built "Demonstrator Cube" – a manifestation of the cloud-based data offering that is the HERE Open Location Platform. Considering it helps power each and every one of our products, it was fitting that it took center-stage at the event.

Head of Product Design at HERE, Kieran Mcmillan said he and his team set out to create something tangible and hands-on to show users how different types of data can be combined and exchanged in the HERE Open Location Platform, highlighting the opportunities for innovation along the way.

“Instead of just being passive and watching a video of something unfolding in front of them, this design meant that they could actually play a part,” he said.

Here’s how it works:


  1. Visitor choses a ‘data’ token (because the "Demonstrator Cube" made its debut at CES, the tokens were inspired by Las Vegas poker chips). These highlight what kind of data the visitor could bring to the platform, or what they could access or exchange via our soon-to-be-released marketplace.
    Options: Drones, Cars, Pedestrians, Trucks, Buses, Bicycles
  1. Visitor choses a ‘service’ token. These cover the functions that the HERE Open Location Platform offers to users to meet the needs of their product or service.
    Options: Routing, Search, Traffic, Geo-fence, Weather, Transit
  1. Visitor chooses an 'intelligence' token. These are some ideas for the next generation of intelligent products and services that could be built on top of the platform by analyzing sensor data to build algorithms with machine learning.
    Options: ETA, Hazards, Road Signs, Advertising, Parking, Stores

With the three steps listed above, visitors are able to explore scenarios and learn about how their specific products and services could help fuel as well as benefit from the HERE Open Location Platform. For example, partners offering drone data and those with car data can work together with the geo-fencing service to create products that communicate parking spots to connected cars on ground.


Kieran says that based on positive feedback from the crowd at CES, this likely isn’t the last we’ll see of the "Demonstration Cube". He hopes the next move will be to feature the design in different cities around the world – as well as digitally – as a way to help us familiarize customers, partners, and new team members with the platform itself. 

“Now we’re really looking at how we can replicate the cube and build on the scenarios we currently have, and then eventually make it available at key sites like the Bay Area, Chicago, Berlin and the Asia Pacific region.”